Innovar

ISSN: 2248-69680121-5051

Facultad de Ciencias Económicas. Universidad Nacional de Colombia.

Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University

Montoya-Restrepo, Iván Alonso; Sánchez-Torres, Javier A.; Rojas-Berrio, Sandra Patricia; Montoya-Restrepo, Alexandra

Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University

Innovar, vol. 30, no. 75, pp. 43-56, 2020

Facultad de Ciencias Económicas. Universidad Nacional de Colombia.

Available in: https://www.redalyc.org/articulo.oa?id=81862627005

Received: 14 November 2018

Accepted: 03 October 2019

DOI: https://doi.org/10.15446/innovar.v30n75.83256