Publicado

2025-02-21

The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector

El Cuadro de mando ambidiestro: una herramienta estratégica para equilibrar la explotación y la exploración en el sector hotelero

DOI:

https://doi.org/10.15446/dyna.v92n236.117376

Palabras clave:

gestión de proyectos, ambidestreza organizacional, explotación, exploración, cuadro de mando integral, gestión estratégica (es)
project management, organizational ambidexterity, exploitation, exploration, balanced scorecard, strategic management (en)

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Para las organizaciones actuales, la capacidad de explotar su negocio mientras buscan simultáneamente nuevas oportunidades se ha consolidado como una estrategia clave. Esta demanda el equilibrio de estas actividades que suelen ser contradictorias y difíciles de desarrollar de manera simultánea, con el fin de generar sinergia entre la eficiencia operativa y la innovación. Este trabajo propone un marco para gestionar las actividades de explotación y exploración mediante el uso del Cuadro de Mando Integral. Para ello, se realizó un estudio exploratorio cuantitativo en 48 hoteles de cuatro estrellas de la Ciudad de Puebla, México. A través de un cuestionario, se caracterizaron las actividades de explotación y exploración llevadas a cabo por estos hoteles, con el objetivo de diseñar una propuesta de Cuadro de Mando Ambidiestro. Los resultados sugieren que esta herramienta facilita la toma de decisiones y contribuye a una gestión más efectiva de estas actividades en la industria hotelera.

In today's organizations, the ability to exploit their current business while simultaneously seeking new opportunities has become a key strategy. This requires balancing activities that are often contradictory and challenging to pursue simultaneously to generate synergy between operational efficiency and innovation. This paper proposes a framework for managing exploitation and exploration activities using the Balanced Scorecard. To achieve this, a quantitative exploratory study was conducted in 48 four-star hotels in Puebla City, Mexico. Using a questionnaire, the exploitation and exploration activities undertaken by these hotels were characterized to design an Ambidextrous Scorecard proposal. The findings suggest that this tool facilitates decision-making and contributes to more effectively managing these activities in the hospitality industry.

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Cómo citar

IEEE

[1]
H. E. Lastre-Sierra y M. I. Peregrina-Mila, «The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector», DYNA, vol. 92, n.º 236, pp. 81–87, feb. 2025.

ACM

[1]
Lastre-Sierra , H.E. y Peregrina-Mila, M.I. 2025. The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector. DYNA. 92, 236 (feb. 2025), 81–87. DOI:https://doi.org/10.15446/dyna.v92n236.117376.

ACS

(1)
Lastre-Sierra , H. E.; Peregrina-Mila, M. I. The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector. DYNA 2025, 92, 81-87.

APA

Lastre-Sierra , H. E. & Peregrina-Mila, M. I. (2025). The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector. DYNA, 92(236), 81–87. https://doi.org/10.15446/dyna.v92n236.117376

ABNT

LASTRE-SIERRA , H. E.; PEREGRINA-MILA, M. I. The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector. DYNA, [S. l.], v. 92, n. 236, p. 81–87, 2025. DOI: 10.15446/dyna.v92n236.117376. Disponível em: https://revistas.unal.edu.co/index.php/dyna/article/view/117376. Acesso em: 27 dic. 2025.

Chicago

Lastre-Sierra , Hassir Elias, y María Isabel Peregrina-Mila. 2025. «The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector». DYNA 92 (236):81-87. https://doi.org/10.15446/dyna.v92n236.117376.

Harvard

Lastre-Sierra , H. E. y Peregrina-Mila, M. I. (2025) «The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector», DYNA, 92(236), pp. 81–87. doi: 10.15446/dyna.v92n236.117376.

MLA

Lastre-Sierra , H. E., y M. I. Peregrina-Mila. «The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector». DYNA, vol. 92, n.º 236, febrero de 2025, pp. 81-87, doi:10.15446/dyna.v92n236.117376.

Turabian

Lastre-Sierra , Hassir Elias, y María Isabel Peregrina-Mila. «The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector». DYNA 92, no. 236 (febrero 7, 2025): 81–87. Accedido diciembre 27, 2025. https://revistas.unal.edu.co/index.php/dyna/article/view/117376.

Vancouver

1.
Lastre-Sierra HE, Peregrina-Mila MI. The ambidextrous scorecard: a strategic tool for balancing exploitation and exploration in the hospitality sector. DYNA [Internet]. 7 de febrero de 2025 [citado 27 de diciembre de 2025];92(236):81-7. Disponible en: https://revistas.unal.edu.co/index.php/dyna/article/view/117376

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CrossRef Cited-by

CrossRef citations2

1. Inayah Ilahiyyah, Anis Eliyana, Indrianawati Usman. (2025). A multidimensional strengthening for the balance of exploration and exploitation in improving market position. Competitiveness Review: An International Business Journal, https://doi.org/10.1108/CR-08-2024-0158.

2. Ahmed Abdullah Saad Al-Dhubaibi. (2025). Organizational Ambidexterity: How Balanced Scorecard (BSC) and Activity-Based Costing (ABC) Enable Exploration–Exploitation Synergy and Sustainable Performance. Journal of Risk and Financial Management, 18(9), p.508. https://doi.org/10.3390/jrfm18090508.

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