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Streaming or misbehavior, investigation on movie streaming or movie piracy
Retransmisión o mal comportamiento, investigación sobre retransmisión o piratería de películas
DOI:
https://doi.org/10.15446/dyna.v87n215.84541Palabras clave:
Movie Streaming, Movie piracy, Logit Regression Model, Peer Pressur, Chile (en)Retransmisión en Directo de Películas, Piratería de Películas, Modelo de Regresión Logística, Presión del Grupo, Chile (es)
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Nowadays, movie streaming is ubiquitous amongst the younger population, and it is a supposed substitute for movie piracy. Without prejudice to the previous, reasons of various kinds may cause users to download their favorite movies illicitly. The objective of this study is to identify if movie streaming increases movie piracy. For this purpose, an online survey of potential users of movie streaming services was conducted in Chile. The sample was divided into students and not students, and logit models were used to analyze the data obtained. The results indicate that, on one hand, movie streamers are intentions to engage the download movie illegally, and on the other hand, peer pressure explains movie piracy among students.
Actualmente la retransmisión en directo de películas es omnipresente entre los jóvenes, y es un supuesto sustituto de la piratería de películas. No obstante a lo anterior, diversas razones pueden hacer que los usuarios descarguen sus películas favoritas de forma ilícita. El objetivo de este estudio es identificar si el uso de la retransmisión en directo de películas aumenta la piratería de películas. Para este propósito, se realizó una encuesta en línea de usuarios potenciales de servicios de retransmisión en directo de películas en Chile. La muestra se dividió en estudiantes y no estudiantes, y se utilizaron modelos de regresiones logísticas para analizar los datos obtenidos. Los resultados indican, por una parte, que los usuarios de retransmisión en directo de películas tienen mayor intención de involucrarse en la descarga ilegal de películas, y por otra parte, que la presión del grupo explica la piratería de películas entre los estudiantes.
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