Publicado

2022-03-28

Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools

Mejora en competitividad mediante la aplicación de herramientas de proceso de análisis jerárquico, teoría de juegos, árboles de decisión y diseño de experimentos

DOI:

https://doi.org/10.15446/dyna.v89n220.92289

Palabras clave:

competitiveness, AHP, game theory, decision trees, design of experiments (en)
competitividad, AHP, teoría de juegos, árbol de decisión, diseño de experimentos (es)

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Autores/as

Competitiveness is important for all companies. Because qualitative and quantitative factors are associated with it, strategic decisions must be supported by different analytical tools. In this work, we describe the application of specific tools to improve the expansion strategy for a food supplements company which is facing strong competitors. Two main alternatives were considered: increasing the production of the current products, and extending the company’s portfolio by adding new products. In contrast to other works, the competitors’ key features and likely response were considered as determinant factors for the assessment of these alternatives. These were addressed through analytic hierarchy process and game theory tools. Then, economic assessment and optimization of the new products’ features were addressed through decision tree and design of experiments tools. The results of this approach corroborate its suitability for other companies where appropriate strategic actions must be formulated in advance of the possible competitors’ response to increase competitiveness.

La competitividad es importante para todas las empresas. Debido a que hay factores cualitativos y cuantitativos asociados, las decisiones estratégicas deben estar respaldadas por diferentes herramientas analíticas. En este trabajo describimos la aplicación de herramientas específicas para mejorar la estrategia de expansión de una empresa de suplementos alimenticios que se enfrenta a fuertes competidores. Se consideraron dos alternativas principales: aumentar la producción de los productos actuales, y ampliar su portafolio agregando nuevos productos. A diferencia de otros trabajos, las características clave de los competidores y la respuesta probable se consideraron factores determinantes para la evaluación de las alternativas. Estos se abordaron a través de herramientas de Proceso de Jerarquía Analítica (AHP) y Teoría de Juegos. Luego, la evaluación económica y la optimización de las características de los nuevos productos se abordaron a través de las herramientas de Árbol de Decisión y Diseño de Experimentos. Los resultados de este enfoque corroboran su idoneidad para otras empresas donde se deben formular acciones estratégicas adecuadas con anterioridad a la respuesta de los posibles competidores para incrementar la competitividad.

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Cómo citar

IEEE

[1]
L. . Romero Martínez, L. I. . Chincoya Benitez, G. . Flores Camacho, K. G. . González Nativitas, y S.-O. Caballero-Morales, «Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools», DYNA, vol. 89, n.º 220, pp. 187–194, mar. 2022.

ACM

[1]
Romero Martínez, L. , Chincoya Benitez, L.I. , Flores Camacho, G. , González Nativitas, K.G. y Caballero-Morales, S.-O. 2022. Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools. DYNA. 89, 220 (mar. 2022), 187–194. DOI:https://doi.org/10.15446/dyna.v89n220.92289.

ACS

(1)
Romero Martínez, L. .; Chincoya Benitez, L. I. .; Flores Camacho, G. .; González Nativitas, K. G. .; Caballero-Morales, S.-O. Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools. DYNA 2022, 89, 187-194.

APA

Romero Martínez, L. ., Chincoya Benitez, L. I. ., Flores Camacho, G. ., González Nativitas, K. G. . & Caballero-Morales, S.-O. (2022). Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools. DYNA, 89(220), 187–194. https://doi.org/10.15446/dyna.v89n220.92289

ABNT

ROMERO MARTÍNEZ, L. .; CHINCOYA BENITEZ, L. I. .; FLORES CAMACHO, G. .; GONZÁLEZ NATIVITAS, K. G. .; CABALLERO-MORALES, S.-O. Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools. DYNA, [S. l.], v. 89, n. 220, p. 187–194, 2022. DOI: 10.15446/dyna.v89n220.92289. Disponível em: https://revistas.unal.edu.co/index.php/dyna/article/view/92289. Acesso em: 18 mar. 2026.

Chicago

Romero Martínez, Lizeth, Lillian Itzel Chincoya Benitez, Guillermo Flores Camacho, Karla Gabriela González Nativitas, y Santiago-Omar Caballero-Morales. 2022. «Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools». DYNA 89 (220):187-94. https://doi.org/10.15446/dyna.v89n220.92289.

Harvard

Romero Martínez, L. ., Chincoya Benitez, L. I. ., Flores Camacho, G. ., González Nativitas, K. G. . y Caballero-Morales, S.-O. (2022) «Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools», DYNA, 89(220), pp. 187–194. doi: 10.15446/dyna.v89n220.92289.

MLA

Romero Martínez, L. ., L. I. . Chincoya Benitez, G. . Flores Camacho, K. G. . González Nativitas, y S.-O. Caballero-Morales. «Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools». DYNA, vol. 89, n.º 220, marzo de 2022, pp. 187-94, doi:10.15446/dyna.v89n220.92289.

Turabian

Romero Martínez, Lizeth, Lillian Itzel Chincoya Benitez, Guillermo Flores Camacho, Karla Gabriela González Nativitas, y Santiago-Omar Caballero-Morales. «Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools». DYNA 89, no. 220 (marzo 23, 2022): 187–194. Accedido marzo 18, 2026. https://revistas.unal.edu.co/index.php/dyna/article/view/92289.

Vancouver

1.
Romero Martínez L, Chincoya Benitez LI, Flores Camacho G, González Nativitas KG, Caballero-Morales S-O. Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools. DYNA [Internet]. 23 de marzo de 2022 [citado 18 de marzo de 2026];89(220):187-94. Disponible en: https://revistas.unal.edu.co/index.php/dyna/article/view/92289

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1. Diana Arévalo, Darío Valarezo, Walter Fuertes, María Fernanda Cazares, Roberto Andrade, Mayra Macas. (2026). Cybersecurity. , p.383. https://doi.org/10.1515/9783111436548-017.

2. Irene Crisely Pérez-Balboa, Santiago Omar Caballero-Morales. (2025). Lean Manufacturing in Latin America. , p.333. https://doi.org/10.1007/978-3-031-70984-5_15.

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