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Consumer Locus of Control Scale: Validity, and Measurement Invariance Evidence in Low and High Socioeconomic Status Groups
Escala de Locus de Control del Consumidor: Evidencias de Validez e Invariancia de Medición en Grupos de Estatus Socioeconómico Bajo y Alto
DOI:
https://doi.org/10.15446/rcp.v33n2.109815Keywords:
economic psychology., consumer behavior, Psychometric analysis, measurement invariance, Socioeconomic status (en)Downloads
Consumer locus of control is a key factor in purchase decisions, where consumers perceive outcomes as either dependent on or external to their own actions. These beliefs vary among individuals from different socioeconomic backgrounds, except when it comes to consumption. However, the assumption of measurement invariance across all socioeconomic groups has not been proven. To address this, a study was conducted to develop, validate, and test the invariance of the Consumer Locus of Control Scale. The first study (n = 300) involved exploratory factor analysis and reliability testing. The second study (n = 309) examined confirmatory factor analysis, convergent and discriminant validity, and measurement invariance. Results showed high explained variance and internal consistency. The five-factor structure demonstrated a good fit, supporting the scale's structural validity. Furthermore, the scale was invariant between high and low socioeconomic groups. This study provides valuable evidence for the reliability and validity of the Consumer Locus of Control Scale.
El locus de control del consumidor es un factor clave en las decisiones de compra, donde los consumidores perciben los
resultados como dependientes o externos a sus propias acciones. Estas creencias varían entre individuos de diferentes niveles socioeconómicos, excepto cuando se trata del consumo. Sin embargo, la suposición de la invariancia de las medidas en todos los grupos socioeconómicos no ha sido probada. Para abordar esto, se llevó a cabo un estudio para desarrollar, validar y probar la invariancia de la Escala de Locus de Control del Consumidor. El primer estudio (N = 300) involucró un análisis factorial exploratorio y pruebas de confiabilidad. El segundo estudio (N = 309) examinó un análisis factorial confirmatorio, validez convergente y discriminante, y la invariancia de las medidas. Los resultados mostraron una alta variación explicada y consistencia interna. La estructura de cinco factores demostró un buen ajuste, respaldando la validez estructural de la escala. Además, la escala fue invariante entre grupos socioeconómicos altos y bajos. Este estudio proporciona evidencia valiosa para la confiabilidad y validez de la Escala de Locus de Control del Consumidor.
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