Paradigm-region and vocation-region in Nariño department, Colombia

The present article proposes that for the decade between 2010-2019, the curl Paradigm Region-Vocation would be an alternative concrete and located to the territorial imperative of the own thing forms from the own thing in response to the current career competitiveness. For it raises the following thematic sequence: a) Nariño development visions; b) Territorial marketing; c) Paradigma-Región and Nariño’s Vocation-Region (central reflection from theoretical exposition). The aim is to contribute conceptual bases to Nariño’s current dilemma of achieving a condition of coexistence between the rural worlds of the industrialization and the conservation.