Publicado

2017-01-01

La adopción del comercio electrónico en las Pymes: una revisión de la literatura exploratoria

The adoption of electronic commerce in the Pymes: a review of the exploratory literature

Palabras clave:

Adopción, Canal Comercial, Comercio Electrónico, Pymes, Internet (es)
Adoption, Commercial Cannel, E-commerce, Pymes, Internet (en)

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El objetivo de este articulo ha sido realizar una revisión de la literatura existente en la línea de investigación de la adopción del e-commerce en las Pymes a nivel global. La metodología y el análisis consistieron en una revisión bibliométrica simple, utilizando las bases de datos Scopus y Core Web of Science. Los resultados evidencian que los estudios sobre este tema son escasos; también se determinó que los mayores estudios se realizaron en la década del 2000 y, aunque, durante los últimos años se han publicado nuevas investigaciones, estas se han reducido. Así mismo, no se ha examinado en muchas regiones este fenómeno, los estudios se concentran en países en desarrollo y Asia, existiendo pocos estudios en la zona centro y sur de América, así como África y algunos países asiáticos. 

The objective of this article has been to conduct a review of the existing literature in the line of research on the adoption of electronic commerce in SMEs globally. The methodology and analysis consisted of a simple bibliometric review, using the Scopus and Core Web of Science databases. The results show that studies on this subject are scarce; It was also determined that the largest studies were conducted in the 2000s and, although new research has been published in recent years, these have been reduced. Likewise, this phenomenon has not been examined in many regions, studies are concentrated in developing countries and Asia, there are few studies in Central and South America, as well as Africa and some Asian countries.

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Cómo citar

Sánchez Torres, J. A., & Juárez Acosta, F. (2017). La adopción del comercio electrónico en las Pymes: una revisión de la literatura exploratoria. NOVUM, 7, 78-94. https://revistas.unal.edu.co/index.php/novum/article/view/69427

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Derechos de autor 2017 Javier A. Sánchez Torres, Fernando Juárez Acosta

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