Monitoramento ambiental em micro e pequenas empresas: estudo de casos no Brasil
Environmental Monitoring in Micro and Small Companies: Some Case Studies in Brazil
Monitoreo ambiental en micro y pequeñas empresas: estudio de casos en Brasil
DOI:
https://doi.org/10.15446/innovar.v32n85.100952Keywords:
ambiente externo, fontes de informações ambientais, micro e pequenas empresas, monitoramento ambiental, variáveis do ambiente externo (pt)External environment, environmental information sources, micro and small companies, environmental monitoring, external environment variables (en)
ambiente externo, fuentes de informaciones ambientales, micro y pequeñas empresas, monitoreo ambiental, variables del ambiente externo (es)
Este artigo visa analisar como micro e pequenas empresas de base tecnológica e micro e pequenas empresas metalmecânicas que atuam em setores com diferentes níveis de incerteza e obsolescência tecnologia monitoram o ambiente externo e utilizam fontes de informações para detectar alterações externas nesses ambientes. O método de pesquisa utilizado foi o qualitativo, com informações coletadas por meio de entrevistas. Em todas as empresas analisadas, o monitoramento ambiental foi realizado de modo informal e as principais variáveis utilizadas para monitorar o ambiente externo foram econômica e político-legal e concorrentes. Este trabalho contribuiu para a literatura na gestão estratégica em micro e pequenas empresas, ao comparar e indicar como dirigentes monitoram o ambiente externo por meio de variáveis externas e obtêm informações sobre esse ambiente, a partir de fontes de informações externas e internas.
This work examines how micro and small technology-based companies and micro and small metalworking companies that operate in sectors with different levels of uncertainty and technological obsolescence conduct the monitoring of their surrounding environment and employ sources of information to detect any external changes in these settings. The research method followed a qualitative approach, using information collected through interviews. Results show that environmental monitoring in all the studied companies was carried out informally. Besides, the main variables used to monitor the external environment were driven by economic, political, legal, or competitive interests. This work contributes to the literature on strategic management in micro and small companies by comparing and indicating how managers monitor their companies’ external environment through external variables and obtain information from external and internal information sources.
El artículo tiene el propósito de analizar cómo micro y pequeñas empresas de base tecnológica y micro y pequeñas empresas metalmecánicas que actúan en sectores con diferentes niveles de incertidumbre y obsolescencia tecnológica monitorean el ambiente externo y utilizan fuentes de informaciones para detectar alteraciones externas en estos ambientes. Se empleó el método de investigación cualitativo, con datos recolectados por medio de entrevistas. En todas las empresas analizadas, el monitoreo ambiental se realizó de modo informal y las principales variables utilizadas para monitorear el ambiente externo fueron económica y político-legal y concurrentes. El trabajo aporta para la literatura en gestión estratégica en micro y pequeñas empresas al comparar e indicar cómo directivos monitorean el ambiente externo mediante variables externas y obtienen informaciones sobre ello desde fuentes de informaciones externas e internas.
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