Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas
A comparative study between ideal and perceived brand personality as applied to airline companies
Étude comparatif entre personnalité de marque idéale et personnalité de marque perçue: le cas des compagnies aériennes
Estudo comparativo entre personalidade de marca ideal vs. percebida: aplicação às companhias aéreas
Keywords:
Personalidad de marca, servicios, compañías aéreas, España (es)Brand name personality, service, airline company, Spain (en)
Personnalité de marque, services, compagnies aériennes, Espagne (fr)
Personalidade de marca, serviços, companhias aéreas, Espanha (pt)
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