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Gestión del talento e innovación en el sector hotelero. El caso de Pachuca, Hidalgo, México
Talent management and innovation in the hospitality industry. The case of Pachuca, Hidalgo, Mexico
Gestão do talento e inovação no setor hoteleiro. O caso de Pachuca, Hidalgo, México
DOI:
https://doi.org/10.15446/innovar.v32n83.99919Palavras-chave:
estrategia, gestión del talento, innovación, sector hotelero, turismo (es)Strategy, talent management, innovation , hospitality industry, turism (en)
estratégia , gestão do talento, inovação , setor hoteleiro , turismo (pt)
Aunque existe una amplia literatura que aborda la importancia de la gestión del talento (gt) para la innovación, aún son escasos los estudios que centran su atención en las empresas turísticas. Por esta razón, el objetivo de esta investigación fue identificar las particularidades de la gt y su incidencia en las prácticas de innovación empresarial en el sector hotelero de Pachuca, Hidalgo, México. Se explora qué cualidades hacen un lugar propicio para la innovación y cómo las empresas deberían incorporar estas consideraciones en su estrategia de gt. Para ello, se aplicaron 16 encuestas estructuradas dirigidas a los responsables o profesionales de recursos humanos de dichos establecimientos. Los datos recabados fueron codificados a través del software Atlas ti 8. El análisis de los resultados indica que los hoteles de cadena son más proclives a implementar estrategias de gestión del talento; también se identifica que son estos mismos los que introducen un mayor número de actividades para el fomento de la innovación. Se corrobora que existe una relación positiva entre la gt y la innovación. A partir de este análisis, se proponen algunas alternativas para la gt de las empresas hoteleras. Se concluye que la gt contribuye a obtener mejores resultados comerciales, al impulsar actividades de innovación que generan valor para la organización.
Although there is a significant body of literature addressing the importance of talent management for innovation, few studies particularly focus on tourism companies. Therefore, the objective of this research was to identify the particularities of talent management and its impact on business innovation practices within the hospitality industry in Pachuca, Hidalgo, Mexico. This work explores what qualities set a place towards innovation and how companies should incorporate these considerations into their talent management strategy. For this purpose, 16 structured surveys were applied to human resources managers or professionals working for firms from the hospitality sector. The data collected was coded using Atlas.ti 8 software. Result analysis indicates that chain hotels are more likely to implement talent management strategies and that they also introduce a greater number of activities for encouraging innovation. In addition, a positive relationship between talent management and innovation (0.22) was confirmed. Based on this analysis, we propose some talent management alternatives for companies from the studied sector. Finally, we conclude that talent management contributes to better business results by promoting innovation activities that generate value for organizations.
Embora exista uma ampla literatura que aborda a importância da gestão do talento (gt) para a inovação, ainda são escassos os estudos que focam sua atenção nas empresas turísticas. Por essa razão, o objetivo desta pesquisa é identificar as particularidades da gt e sua incidência nas práticas de inovação empresarial no setor hoteleiro de Pachuca, Hidalgo, México. É explorado quais qualidades tornam um lugar propício para a inovação e como as empresas deveriam incorporar essas considerações em sua estratégia de gt. Para isso, foram aplicados 16 questionários estruturados dirigidos aos responsáveis ou profissionais de recursos humanos desses estabelecimentos. Os dados coletados foram codificados por meio do software Atlas ti 8. A análise dos resultados indica que os hotéis de rede tendem mais a implementar estratégias de gt; também é identificado que são estes mesmos os que introduzem um maior número de atividades para fomentar a inovação. Constata-se que existe uma relação positiva entre a gt e a inovação. A partir desta análise, são propostas algumas alternativas para a gt das empresas hoteleiras. Conclui-se que a gt contribui para obter melhores resultados comerciais, ao impulsionar atividades de inovação que gerem valor para a organização.
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