Published

2023-01-11

Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations

Intención de Compra de Productos Ecológicos en Consumidores Chilenos: Comparación de Tres Modelos por Ecuaciones Estructurales

DOI:

https://doi.org/10.15446/rcp.v32n1.92739

Keywords:

green products, purchase intention, theory of planned behavior, environment scale, structural equation modeling (en)
productos verdes, intención de compra, teoría de comportamiento planificado, escalas ambientales, modelo de ecuaciones estructurales (es)

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The objective of this study was to compare three models: the theory of reasoned action (tra), the theory of planned behavior (tpb), and its extended form (etpb), to predict the intention of Chilean consumers for purchasing green products. Five hundred people were surveyed, establishing an inter-rater reliability analysis, and a discriminant, convergent and construct validity using three structural equation models (sem). The results showed that the etpb model is useful to explain the consumption behavior intention for green products based on a triple bottom line, whose main contribution is the indirect effect of environmental concern (ec) on the model. The study found that of the three variables, perceived behavioral control (pbc) was the strongest predictor of purchase intention (pi), followed by attitude (att). In conclusion, both the etpb model and the green products purchase intention instrument contribute to broaden the studies about consumer behavior in sustainable marketing in Chile.

El objetivo del presente estudio fue comparar los modelos de teoría de acción razonada (tar), teoría de comportamiento planificado (tcp) y su forma extendida (tcpe), para predecir la intención de compra de productos ecológicos en consumidores chilenos. Se encuestaron 500 personas y se estableció un análisis de fiabilidad interjuez, validez discriminante, convergente y de constructo a través de modelos de ecuaciones estructurales (sem). Los resultados señalan que el modelo tcpe es útil para explicar la intención de comportamiento de consumo ante productos verdes con base en una triple línea de fondo, cuya principal contribución es el efecto indirecto de preocupación ambiental (pa) sobre el modelo. De las tres variables, se evidencia que el control conductual percibido (ccp) era la predictora más fuerte de la intención de compra (ic), seguida de la actitud (act). En conclusión, tanto el modelo tcpe como el instrumento de intención de compra de productos verdes contribuyen a la ampliación de estudios sobre el comportamiento del consumidor en marketing sustentable en Chile.

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How to Cite

APA

Sandoval-Díaz, J. & Neumann Langdon, P. (2023). Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations. Revista Colombiana de Psicología, 32(1), 83–101. https://doi.org/10.15446/rcp.v32n1.92739

ACM

[1]
Sandoval-Díaz, J. and Neumann Langdon, P. 2023. Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations. Revista Colombiana de Psicología. 32, 1 (Jan. 2023), 83–101. DOI:https://doi.org/10.15446/rcp.v32n1.92739.

ACS

(1)
Sandoval-Díaz, J.; Neumann Langdon, P. Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations. Rev. colomb. psicol. 2023, 32, 83-101.

ABNT

SANDOVAL-DÍAZ, J.; NEUMANN LANGDON, P. Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations. Revista Colombiana de Psicología, [S. l.], v. 32, n. 1, p. 83–101, 2023. DOI: 10.15446/rcp.v32n1.92739. Disponível em: https://revistas.unal.edu.co/index.php/psicologia/article/view/92739. Acesso em: 15 mar. 2026.

Chicago

Sandoval-Díaz, José, and Patricio Neumann Langdon. 2023. “Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations”. Revista Colombiana De Psicología 32 (1):83-101. https://doi.org/10.15446/rcp.v32n1.92739.

Harvard

Sandoval-Díaz, J. and Neumann Langdon, P. (2023) “Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations”, Revista Colombiana de Psicología, 32(1), pp. 83–101. doi: 10.15446/rcp.v32n1.92739.

IEEE

[1]
J. Sandoval-Díaz and P. Neumann Langdon, “Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations”, Rev. colomb. psicol., vol. 32, no. 1, pp. 83–101, Jan. 2023.

MLA

Sandoval-Díaz, J., and P. Neumann Langdon. “Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations”. Revista Colombiana de Psicología, vol. 32, no. 1, Jan. 2023, pp. 83-101, doi:10.15446/rcp.v32n1.92739.

Turabian

Sandoval-Díaz, José, and Patricio Neumann Langdon. “Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations”. Revista Colombiana de Psicología 32, no. 1 (January 11, 2023): 83–101. Accessed March 15, 2026. https://revistas.unal.edu.co/index.php/psicologia/article/view/92739.

Vancouver

1.
Sandoval-Díaz J, Neumann Langdon P. Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations. Rev. colomb. psicol. [Internet]. 2023 Jan. 11 [cited 2026 Mar. 15];32(1):83-101. Available from: https://revistas.unal.edu.co/index.php/psicologia/article/view/92739

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CrossRef citations4

1. Ma. Cruz Lozano Ramírez. (2024). Gestión del conocimiento basado en el consumo de productos verdes. Revista Vértice Universitario , https://doi.org/10.36792/rvu.v26i95.109.

2. Precious Chikezie Ezeh, Kaitano Dube. (2025). Trends and development in green and sustainability marketing: a bibliometrics analysis using VOSviewer. Discover Sustainability, 6(1) https://doi.org/10.1007/s43621-025-01159-z.

3. Javier Corredor, Daniel Jerez, Juan Sebastián Cely-Acosta. (2025). A Model of Consumer Demand with Anchoring and Price Effects on Purchase Behavior. Perspectives on Behavior Science, 48(2), p.389. https://doi.org/10.1007/s40614-025-00448-2.

4. Roymon Panjaitan, Handy Nur Cahya. (2025). A Perspective of Theory of Reasoned Action and Planned Behavior: Purchase Decision. Jurnal Manajemen, 29(1), p.42. https://doi.org/10.24912/jm.v29i1.2265.

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