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Integrating the Analytic Hierarchy Process, the Preference Ranking Method, and Stakeholder Analysis: A Methodological Guide for Strategic Decision-Making in Organizations
Integración del proceso analítico jerárquico, el método de preferencia para la toma de decisiones y el análisis de grupos de interés: una guía metodológica para la toma de decisiones estratégicas en organizaciones
DOI:
https://doi.org/10.15446/ing.investig.114973Keywords:
multicriteria decision-making, analytical hierarchy process, preference ranking method (Promethee), stakeholder analysis, alternatives evaluation (en)toma de decisiones multicriterio, proceso analítico jerárquico, método de preferencia para la toma de decisiones (Promethee), análisis de stakeholders, evaluación de alternativas (es)
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Contemporary organizational management entails a growing complexity in strategic decision-making processes, underscoring the need to have effective tools that support organizational sustainability in making complex decisions that consider multiple criteria. Said tools must follow a multidimensional approach that ensures a comprehensive evaluation of strategic options, considering criterion weighting, alternatives evaluation, and stakeholder influence. This work seeks to propose an integrated methodological guide for strategic decision-making in organizations, which combines the analytical hierarchy process (AHP), the Promethee II method, and stakeholder analysis, complemented by a PESTEL feasibility analysis to validate execution possibilities. The methodology described herein leverages the mathematical rigor of the AHP to determine the relative importance of the criteria, and it employs Promethee II for a detailed alternatives analysis. In addition, stakeholder analysis facilitates the alignment of strategic decisions with the expectations of all the relevant groups of interest, resulting in a robust and adaptable tool that facilitates a more informed and strategically aligned decision-making. The results obtained demonstrate that integrating these techniques significantly improves the clarity and objectivity of the decision-making process. It is concluded that our structured method can be adapted to a diversity of organizational contexts, which suggests its broad potential for application in strategic management processes, even in small and medium enterprises.
La gestión organizacional contemporánea plantea una creciente complejidad en los procesos de decisión estratégica, lo que resalta la necesidad de contar con herramientas efectivas que apoyen la sostenibilidad de la organización en la toma de decisiones complejas que consideran múltiples criterios. Dichas herramientas deben tener un enfoque multidimensional que asegure una evaluación integral de opciones estratégicas, considerando la ponderación de criterios, la evaluación de alternativas y la influencia de los stakeholders. Este trabajo busca proponer una guía metodológica integrada para la toma de decisiones estratégicas en organizaciones, donde se combinan el proceso analítico jerárquico (AHP), el método Promethee II y el análisis de stakeholders, complementados por un análisis de viabilidad PESTEL para validar las posibilidades de ejecución. La metodología aquí descrita aprovecha el rigor matemático del AHP para determinar la importancia relativa de los criterios y emplea Promethee II para el análisis detallado de alternativas. Adicionalmente, el análisis de stakeholders facilita la alineación de las decisiones estratégicas con las expectativas de todos los grupos de interés relevantes, lo que produce una herramienta robusta y adaptable que facilita decisiones más informadas y estratégicamente alineadas. Los resultados obtenidos demuestran que la integración de estas técnicas mejora significativamente la claridad y la objetividad del proceso de toma de decisiones. Se concluye que el método estructurado puede adaptarse a diversos contextos organizacionales, sugiriendo su amplio potencial de aplicación en procesos de gestión estratégica incluso para pequeñas y medianas empresas.
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Copyright (c) 2025 Sebastian Bolaños Cano, John Alexander Coy Mejía, Diego León Peña Orozco

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