La calidad de la relación en mercados industriales: estado de la cuestión
The quality of relationships in industrial markets: the state of the matter
La qualité de la relation sur des marchés industriels: état de la question
A qualidade da relação nos mercados industriais: estado da questão
Keywords:
Marketing de relaciones, marketing industrial, calidad de la relación, satisfacción, confianza, compromiso (es)Marketing relationships, industrial marketing, relationship quality, satisfaction, trust, commitment (en)
Marketing de relations, marketing industriel, qualité de la relation, satisfaction, confiance, compromis (fr)
Marketing de relações, marketing industrial, qualidade da relação, satisfação, confiança, compromisso (pt)
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