Publicado
La responsabilidad social corporativa en los gobiernos locales: el caso de Reino Unido e Irlanda
Corporate Social Responsibility in Local Government in the United Kingdom and Ireland.
A responsabilidade social corporativa nos governos locais: O caso do Reino Unido e da Irlanda
DOI:
https://doi.org/10.15446/innovar.v24n54.46446Palabras clave:
Responsabilidad social, sostenibilidad, sector público, gobiernos locales, información (es)Social Responsibility, sustainability, public sector, local government, information. (en)
Responsabilidade social, sustentabilidade, setor público, governos locais, informação. (pt)
La transparencia es un elemento esencial en el debate sobre la responsabilidad social (RS) al hacer más visibles los compromisos adquiridos y los resultados obtenidos, aportando asi una mayor credibilidad a las organizaciones. En concreto, la difusión de información en el ámbito de la responsabilidad social puede contribuir a legitimar su existencia.
El objetivo de esta investigación es estudiar la información relacionada con la responsabilidad social que proporcionan los ayuntamientos de las principales ciudades de Reino Unido e Irlanda a través de sus páginas web; estos paises se han seleccionado por ser los paises europeos representativos del modelo anglosajón de administración local.
Los resultados obtenidos en esta investigación permiten conocer el tratamiento que estos paises dan a esta información y cuáles son los temas a los que se presta una mayor atención. Además, mediante un análisis cluster se ha analizado la existencia de algunas pautas de comportamiento similares dentro de una misma cultura de administración pública.
The question of transparency is an essential element in the debate on Social Responsibility (SR), as it highlights the commitments that have been acquired and the results obtained by the approach, increasing the credibility levels of the organizations that employ it. In concrete terms, the dissemination of information on SR might contribute to legitimizing the approach.
This research examines the information on SR that is made available on line by local authorities in the United Kingdom and Ireland. These two countries were selected because they represent the Anglo saxon model of local government in Europe.
The investigation casts light on the ways in which these countries deal with this information and which aspects they pay most attention to. Furthermore, by carrying out a cluster analysis, it was possible to identify certain shared patterns of behavior within a single culture of public administration.
A transparência é um elemento essencial no debate sobre a responsabilidade social (RS) ao tornar mais visíveis os compromissos adquiridos e os resultados obtidos, dando maior credibilidade às organizações. Concretamente, a difusão de informação no âmbito da responsabilidade social pode contribuir para legitimar a sua existência.
O objetivo desta pesquisa é estudar a informação relacionada com a responsabilidade social que as prefeituras das principais cidades do Reino Unido e da Irlanda proporcionam mediante os seus sites; estes países foram selecionados por serem os países europeus representativos do modelo anglo-saxão de administração local.
Os resultados obtidos nesta pesquisa permitem conhecer o tratamento que estes países dão a esta informação e quais são os temas aos quais se dá maior atenção. Além disso, mediante uma análise cluster, foi analisada a existência de algumas pautas de comportamento semelhantes dentro da mesma cultura de administração pública.
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