Publicado

2015-04-01

¿Conduce la internacionalización al éxito de una empresa familiar?: aplicación al sector textil

Does Internationalization Drive a Family Business Into Success? Case in the Textile Sector

A internacionalização leva uma empresa familiar ao sucesso? aplicação ao setor têxtil

DOI:

https://doi.org/10.15446/innovar.v25n56.48988

Palabras clave:

Internacionalización, resultados empresariales, ventajas competitivas (es)
Internationalization, business results, competitive advantages (en)
internacionalização, resultados empresariais, vantagens competitivas (pt)

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Autores/as

  • Natalia Vila Universitat de València
  • Inés Kuster Universitat de València

Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familiar fueron encuestados vía postal, respecto a tres grandes bloques de cuestiones: (i) actividad internacional desarrollada, (ii) resultados financieros alcanzados y (iii) indicadores de desempeño obtenidos. El análisis discriminante planteado para comparar las empresas internacionalizadas versus las no internacionalizadas ha permitido concluir que las empresas internacionalizadas, efectivamente, obtienen resultados financieros superiores. No obstante, los indicadores de desempeño no difieren significativamente entre ambos grupos de empresas.

This paper focuses on the effects of internationalization strategies in the success of family firms, considering success as a combination of business results (financial outputs such as sales or profits) and performance indicators (satisfaction, perceived quality, corporate reputation, employees abilities, among others). With this purpose, general managers of 154 textile family businesses were surveyed by mail in order to inquire about the internationalization degree of their companies. Afterwards, international and non-international firms were compared within three sets of variables: (i) the international activity performed, (ii) financial results, and (iii) performance of the indicators obtained. The carried out analysis led to conclude that internationalized companies obtain superior financial results compared with non-internationalized firms, notwithstanding, the performance indicators do not differ significantly between these two.
Este trabalho analisa os efeitos da internacionalização no sucesso das empresas familiares, entendendo o sucesso como um constructo que engloba tanto os resultados empresariais (indicadores financeiros, tais como vendas e benefícios) quanto indicadores de desempenho (satisfação de clientes, qualidade e reputação percebida, capacitação dos trabalhadores etc.). Para isso, 154 gerentes de empresas têxteis espanholas de ca-ráter familiar foram entrevistados via correio sobre três grandes blocos de questões: (i) atividade internacional desenvolvida, (ii) resultados financeiros alcançados e (iii) indicadores de desempenho obtidos. A análise discriminante utilizada para comparar as empresas internacionalizadas versus as não internacionalizadas permitiu concluir que as empresas internacionalizadas, efetivamente, obtêm resultados financeiros superiores. No entanto, os indicadores de desempenho não diferem significativamente entre ambos os grupos de empresas.

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Cómo citar

Vila, N., & Kuster, I. (2015). ¿Conduce la internacionalización al éxito de una empresa familiar?: aplicación al sector textil. Innovar, 25(56), 43-51. https://doi.org/10.15446/innovar.v25n56.48988

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