Publicado

2016-01-01

Participar como voluntario en eventos especiales: comparación entre el valor esperado y percibido

VOLUNTEERING FOR SPECIAL EVENTS: COMPARISON BETWEEN EXPECTED AND PERCEIVED VALUES

PARTICIPAR COMO VOLUNTÁRIO EM EVENTOS ESPECIAIS: COMPARAÇÃO ENTRE O VALOR ESPERADO E O PERCEBIDO

DOI:

https://doi.org/10.15446/innovar.v26n59.54322

Palabras clave:

Voluntariado, dimensiones de valor, valor pre-uso y post-uso, megaevento. (es)
Volunteerism, value dimensions, pre-use and post-use value, mega-event (en)
Voluntariado, dimensão de valor, valor pré-uso e pós-uso, megaevento (pt)

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Autores/as

El fenómeno del voluntariado, como parte del sector no-lucrativo, puede ser estudiado desde una perspectiva de marketing como un comportamiento de consumo en el contexto de la realización de eventos especiales. En este estudio se busca explorar la dimensionalidad de la experiencia de ser voluntario en un megaevento religioso a través del concepto valor analizado con un enfoque diacrónico: pre-uso (valor esperado) vs. post-uso (valor percibido). Para ello, proponemos un estudio longitudinal sobre 711 voluntarios a través de dos análisis de componentes principales diferentes, antes y después del evento, sobre las mismas escalas de las dimensiones de valor. La estructura propuesta es consistente a lo largo del tiempo y los resultados se comentan a la luz de las diferencias entre las dimensiones de valor (espiritualidad, valor social, diversión, eficiencia y tiempo/esfuerzo utilizado). Se proponen implicaciones para la gestión, sobre expectativas de eficiencia y esfuerzo invertido, de organizaciones que trabajen con voluntarios.

The volunteerism phenomenon, as part of the nonprofit sector, can be studied from the perspective of marketing and consumer behavior in the context of the implementation of special events. This study seeks to explore the dimensionality of the volunteering experience in a religious mega-event through the concept of value from a diachronic approach: pre-use (expected value) vs. post-use (perceived value). To this end, we propose a longitudinal study of 711 volunteers through two different principal components analysis, before and after the event, on the same scales of value dimensions. The proposed structure is consistent over time and the results are discussed under the light of differences between value dimensions (spiritual, social, fun, efficiency and time/effort used). Some implications on the expectations for efficiency and invested effort are presented for organizations working with volunteers.
O fenômeno do voluntariado, como parte do setor sem fins lucrativos, pode ser estudado a partir da perspectiva de marketing como um comportamento de consumo no contexto da realização de eventos especiais. Neste estudo, busca-se explorar a dimensionalidade da experiência de ser voluntário num megaevento religioso por meio do conceito valor analisado com um enfoque diacrônico: pré-uso (valor esperado) versus pós-uso (valor percebido). Para isso, propomos um estudo longitudinal com 711 voluntários mediante duas análises de componentes principais diferentes, antes e depois do evento, sobre as mesmas escalas das dimensões de valor. A estrutura proposta é consistente ao longo do tempo e os resultados são comentados à luz das diferenças entre as dimensões de valor (espiritualidade, valor social, diversão, eficiência e tempo/esforço utilizado). Propõem-se implicações para a gestão, sobre expectativas de eficiência e esforço investido, de organizações que trabalhem com voluntários.

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Cómo citar

Gallarza, M. G., Arteaga-Moreno, F., Servera-Francés, D., & Fayos-Gardó, T. (2016). Participar como voluntario en eventos especiales: comparación entre el valor esperado y percibido. Innovar, 26(59), 47-60. https://doi.org/10.15446/innovar.v26n59.54322

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