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Influencia del uso de herramientas en la gestión de la fase temprana del proceso de innovación de productos
Influence of the use of tools for managing the early stage of product innovation process
Influência do uso de ferramentas na gestão da fase inicial do processo de inovação de produtos
DOI:
https://doi.org/10.15446/innovar.v30n76.85217Palabras clave:
fase temprana del proceso de innovación, herramientas de gestión de la innovación, innovación, Perú. (es)Early stage of the innovation process, innovation management tools, innovation, Peru (en)
fase precoce do processo de inovação, ferramentas de gestão da inovação, Peru. (pt)
La fase temprana del proceso de innovación se caracteriza por presentar una alta incertidumbre, por lo que las empresas tienen que encontrar nuevas oportunidades de productos y definir su propuesta de valor. A pesar de que existe una amplia literatura que aborda la evaluación del proceso de innovación, aún son escasos los estudios que se centran en la evaluación de la fase temprana. Nuestros resultados evidencian que el uso de herramientas de apoyo para la gestión de la fase temprana del proceso de innovación tiene una influencia positiva sobre la innovación del producto. El análisis es llevado a cabo sobre la base de una triangulación metodológica secuencial, debido al pequeño tamaño de la muestra que es de 84 empresas innovadoras peruanas.
The early stage of the innovation process is characterized by a great level of uncertainty. Therefore, companies must find new product opportunities and define their value proposition. Although there is a large body of literature on the evaluation of the innovation process, few studies focus on the assessment of its early phase. Our results show that the use of support tools for the management of the early phase of this process has a positive influence on product innovation. The analysis was carried out based on a sequential methodological triangulation, due to the small sample size of 84 Peruvian innovative companies.
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