Reflexos da orientação empreendedora no desempenho das cooperativas de crédito do mercado brasileiro
Reflections of Entrepreneurial Orientations on the Performance of Credit Unions in the Brazilian Market
Reflejos de la orientación emprendedora en el desempeño de las cooperativas de crédito del mercado brasileño
DOI:
https://doi.org/10.15446/innovar.v32n85.100950Palabras clave:
controle de gestão, cooperativas de crédito, desempenho organizacional, orientação empreendedora, gestão (pt)Management control, credit unions, organizational performance, management, entrepreneurial orientation (en)
control de gestión, cooperativas de crédito, desempeño organizacional, gestión, orientación emprendedora (es)
Este estudo analisa como as dimensões da orientação empreendedora (oe) relacionam-se com o desempenho nas cooperativas de crédito. Para tanto, abordam-se seis dimensões: inovatividade, assunção riscos, proatividade, autonomia, agressividade competitiva e rede de relações. Foi realizada um survey, com uma amostra de 67 cooperativas. Para a análise de dados, utilizou-se modelagem de equações estruturais, no software SmartPLS 3.0. Os achados evidenciam que, na oe, as dimensões “assunção de risco” e “agressividade competitiva” mantêm associação positiva e significativa com o desempenho. Apesar das especificidades das cooperativas de crédito, observa-se a pertinência de algumas das dimensões desse construto na gestão de tais instituições. O estudo contribui para a literatura ao explorar a multidimensionalidade do construto da oe, ao acrescentar uma dimensão com escassa discussão (rede de relações) e ao considerar um contexto singular (cooperativas de crédito).
This study analyzes how the different dimensions of entrepreneurial orientation (eo) are related to the performance of credit unions. To do this, six dimensions will be addressed: innovativeness, risk-taking, proactivity, autonomy, competitive aggressiveness, and relationship networks. Data collection included the application of a survey to a sample of 67 credit unions in Brazil. Data analysis involved the use of structural equation modeling in SmartPLS 3.0 software. Our findings show that “risk-taking” and “competitive aggressiveness” have a positive and significant association with business performance. Despite the specificities of credit unions, some of the dimensions of the eo construct are relevant in the management of such institutions. This study contributes to the literature by exploring the multidimensionality of eo and by adding a dimension little-addressed so far (network of relationships) in a unique context (credit unions).
El artículo analiza cómo las dimensiones de la orientación emprendedora (oe) se relacionan con el desempeño de las cooperativas de crédito. Para ello, se abordan seis dimensiones: innovatividad, admisión de riesgos, proactividad, autonomía, agresividad competitiva y red de relaciones. Se realizó un survey, con una amuestra de 67 cooperativas. Para el análisis de datos, se utilizó modelado de ecuaciones estructurales, en el software Smartpls 3.0. Los hallazgos evidencian que, en la oe, las dimensiones “admisión de riesgos” y “agresividad competitiva” mantienen asociación positiva y significativa con el desempeño. A pesar de las especificidades de las cooperativas de crédito, se observa la pertinencia de algunas de las dimensiones de este constructo en la gestión de tales instituciones. El estudio aporta a la literatura al explorar la multidimensionalidad del constructo de la oe, al incrementar una dimensión con escasa discusión (red de relaciones) y al considerar un contexto singular (cooperativas de crédito).
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