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Building a Future Research Agenda for Reducing Meat Consumption: A Review on Social Norms, Food, and Drink
Construyendo una agenda de investigación futura para reducir el consumo de carne: una revisión sobre normas sociales, alimentos y bebidas
Construindo uma agenda de pesquisa futura para reduzir o consumo de carne: revisão sobre normas sociais, alimentos e bebidas
DOI:
https://doi.org/10.15446/innovar.v35n95.101547Palabras clave:
Consumer behavior, consumption, food, meat, social norms, sustainability (en)comportamiento del consumidor, consumo, alimentos, carne, normas sociales, sostenibilidad (es)
comportamento do consumidor, consumo, alimentos, carnes, normas sociais, sustentabilidade (pt)
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Scientific studies have indicated the need for sustainable diets that reduce or exclude meat consumption to address the climate crisis. However, new dietary patterns require challenging changes in consumer behavior, and social norms can be a means to achieve this. This study aims to provide a future research agenda on meat consumption and social norms based on an overview of quantitative empirical research related to social norms and food and beverage consumption behavior. We seek to fill a gap in the literature by relating a consolidated and widely used theory in behavioral interventions to a topic of current academic and social attention. From a systematic review of peer-reviewed articles, we identified interpretable patterns, including theories, methodologies, geographic focus, year of publication, samples, and demographic variables. Our results highlighted investigations conducted in the United States, using the Focus Theory of Normative Conduct as a theoretical lens and involving undergraduate students. We propose six opportunities for further research considering three dimensions: theoretical, methodological, and contextual. The proposals of this study for future research provide a foundation for researchers, reinforcing the academic, theoretical, and social contributions. Our research has limitations inherent to systematic reviews, with possible variations in search results from other databases, different filtering processes adopted, and the inclusion of books and gray literature.
estudios científicos han señalado la necesidad de dietas sostenibles que reduzcan o excluyan el consumo de carne como una medida para abordar la crisis climática. Sin embargo, los nuevos patrones dietarios requieren cambios desafiantes en el comportamiento del consumidor, donde las normas sociales pueden ser una herramienta clave. Este trabajo tiene como objetivo proporcionar una agenda de investigación futura sobre el consumo de carne y las normas sociales, basándose en una revisión de la investigación empírica cuantitativa relacionada con las normas sociales y el comportamiento de consumo de alimentos y bebidas. Los autores buscan llenar un vacío en la literatura al relacionar una teoría consolidada y ampliamente utilizada en intervenciones conductuales con un tema de actualidad académica y social. A partir de una revisión sistemática de artículos avalados por pares, se identificaron patrones interpretables, incluyendo teorías, metodologías, enfoques geográficos, años de publicación, muestras y variables demográficas. Nuestros resultados destacan algunas investigaciones realizadas en Estados Unidos, utilizando la teoría del enfoque normativo como un marco teórico, e involucrando a estudiantes de pregrado en el análisis de los estudios identificados. En consecuencia, proponemos seis oportunidades de investigación en el marco de tres dimensiones: teórica, metodológica y contextual. Las propuestas de este estudio para futuros trabajos proporcionan una base para los investigadores, reforzando las contribuciones académicas, teóricas y sociales. Nuestro trabajo presenta algunas limitaciones inherentes a las revisiones sistemáticas, como posibles variaciones en los resultados de búsqueda en bases de datos, diferentes procesos de filtrado de fuentes y la inclusión de libros y literatura gris.
Estudos científicos têm indicado a necessidade de dietas sustentáveis que reduzam ou excluam o consumo de carne para enfrentar a crise climática. No entanto, novos padrões alimentares exigem mudanças desafiadoras no comportamento do consumidor, e as normas sociais podem ser um meio para alcançar isso. Este estudo visa fornecer uma agenda de pesquisa futura sobre consumo de carne e normas sociais com base em uma visão geral da pesquisa empírica quantitativa relacionada às normas sociais e ao comportamento de consumo de alimentos e bebidas. Buscamos preencher uma lacuna na literatura ao relacionar uma teoria consolidada e amplamente utilizada em intervenções comportamentais a um tópico de atenção acadêmica e social atual. A partir da revisão sistemática de artigos revisados por pares, identificamos padrões interpretáveis, incluindo teorias, metodologias, foco geográfico, ano de publicação, amostras e variáveis demográficas. Nossos resultados destacaram pesquisas realizadas nos Estados Unidos, utilizando a teoria do foco da conduta normativa como lente teórica e envolvendo estudantes de graduação. Propomos seis oportunidades para pesquisas futuras considerando três dimensões: teórica, metodológica e contextual. As propostas deste estudo para pesquisas futuras fornecem uma base para os pesquisadores, reforçando as contribuições acadêmicas, teóricas e sociais. Nossa pesquisa apresenta limitações inerentes às revisões sistemáticas, com possíveis variações nos resultados de busca de outras bases de dados, diferentes processos de filtragem adotados e a inclusão de livros e literatura cinzenta.
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