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The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil
La pandemia de COVID-19 y sus implicaciones en el comportamiento de los consumidores de alimentos: un análisis bibliométrico de la investigación institucional en Brasil
A pandemia da covid-19 e suas implicações para o comportamento do consumidor de alimentos: uma análise bibliométrica de pesquisas institucionalmente afiliadas no Brasil
DOI:
https://doi.org/10.15446/innovar.v32n86.104658Palabras clave:
Consumer behavior, COVID-19, economics, food, marketing (en)Comportamiento del consumidor , COVID-19 , economía , alimentos , marketing (es)
revisão de literatura , tendências de marketing , consumidor on-line , pandemia , modelagem de tópicos (pt)
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Marketing is the social and managerial process through which individuals obtain what they need and want in creating and exchanging products. The literature on food consumer behavior has been receiving significant interest during the covid-19 pandemic, and studies highlight diverse research on business. This article seeks to examine the covid-19 pandemic and its implications for the food consumer behavior in Brazil. To that end, the Methodi Ordinatio was applied to identify the most relevant studies in the area, which supported the research, analysis, selection and systematic reading of 25 articles identified in Web of Science and Scopus databases. vosviewer and EndNote software were used in this study for the reference management process and clustering themes and researchers. Our findings show the importance of advances in vaccination, an increase in home office work, home food safety practices, and an increase in food purchases in supermarkets. We conclude that the main financial problems faced during this period are unemployment and debt, while the increased use of food delivery apps emerges as an opportunity. Recent studies mention environmental awareness, sustainable consumption, and social responsibility as key topics. As a suggestion for future research, the authors recommend marketing research involving the regulatory role of pro-social consumption and family farming in times of covid-19.
el marketing es el proceso social y de gestión por el cual los individuos obtienen lo que necesitan y desean mediante la creación y el intercambio productos. La literatura sobre el comportamiento de los consumidores de alimentos ha recibido un interés notable durante la pandemia de covid-19, donde destacan diversas investigaciones aplicadas a los negocios. Este artículo busca examinar la pandemia de covid-19 y sus implicaciones en el comportamiento de los consumidores de alimentos en Brasil. Mediante la aplicación del Methodi Ordinatio fue posible identificar los estudios más relevantes en el área, realizando la búsqueda, análisis, selección y lectura sistemática de 25 artículos identificados en las bases de datos Web of Science y Scopus. En este estudio se utilizaron los programas vosviewer y EndNote para la gestión de referencias y la agrupación de temas e investigadores. Nuestros hallazgos muestran la importancia de temas como el avance en la vacunación, el crecimiento de la modalidad de trabajo en casa, las prácticas de seguridad alimentaria en el hogar y el incremento en las compras de alimentos en supermercados. Llegamos a la conclusión de que los principales problemas financieros que se enfrentan durante este período son el desempleo y el endeudamiento, mientras que el uso extendido de aplicaciones para la compra de alimentos surge como una oportunidad. Así mismo, estudios recientes mencionan la conciencia ambiental, el consumo sostenible y la responsabilidad social como temas claves. Como sugerencia para futuras investigaciones, los autores recomiendan la realización de estudios que involucren el papel regulatorio del consumo prosocial y la agricultura familiar en tiempos de covid-19.
marketing é o processo social e gerencial por meio do qual os indivíduos obtêm o que precisam e querem na criação e troca de produtos. A literatura sobre o comportamento do consumidor de alimentos vem recebendo um interesse significativo durante a pandemia da covid-19 e estudos destacam diversas pesquisas sobre negócios. Este artigo busca examinar a pandemia da covid-19 e suas implicações para o comportamento do consumidor de alimentos no Brasil. Para tanto, foi aplicado o Methodi Ordinatio para identificar os estudos mais relevantes na área, que serviram de apoio para a pesquisa, análise, seleção e leitura sistemática de 25 artigos identificados nas bases de dados Web of Science e Scopus. Os softwares VOSviewer e EndNote foram utilizados neste estudo para o processo de gerenciamento de referência e temas de agrupamento e pesquisadores. Nossas descobertas indicam a importância dos avanços na vacinação, o aumento do trabalho em modalidade home office, as práticas de segurança alimentar domiciliar e o aumento da compra de alimentos nos supermercados. Conclui-se que os principais problemas financeiros enfrentados durante esse período são o desemprego e o endividamento, enquanto o aumento do uso de aplicativos de entrega de alimentos surge como uma oportunidade. Estudos recentes mencionam a consciência ambiental, o consumo sustentável e a responsabilidade social como temas-chave. Como sugestão para futuras pesquisas, os autores recomendam pesquisas de marketing que envolvam o papel regulatório do consumo pró-social e da agricultura familiar em tempos de covid-19.
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