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Factors related to Quinoa Consumption in Peru during the COVID-19 Pandemic
Factores relacionados con el consumo de quinua en Perú durante la pandemia de COVID-19
Fatores relacionados ao consumo de quinoa no Peru durante a pandemia da covid-19
DOI:
https://doi.org/10.15446/innovar.v32n86.104659Palabras clave:
COVID-19, Peru, quinoa, theory of planned behavior, socioeconomics (en)COVID-19, Perú, quinua, teoría del comportamiento planificado, socioeconomía (es)
covid-19, Peru, quinoa, teoria do comportamento planejado, socioeconomia (pt)
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Quinoa is a traditional food grain that originated in the Peruvian Andean region. The United Nations declared 2013 to be the International Year of Quinoa (iyq). This official launch had a great impact around the world. On the contrary, it had minor impact on the consumption of quinoa in Peru, which remained relatively steady in the following years. However, the covid-19 pandemic raised concerns about nutrition and health among consumers. Therefore, this study seeks to analyze quinoa consumption in Peru during the covid-19 pandemic. Primary data were collected between September 2020 and August 2021 in Lima Metropolitan Area, Peru. Exploratory factor analysis with varimax rotation was performed for data analysis, and logistic binomial analysis was then conducted to consolidate the hypothesis of this study. The main outcomes identified were that (i) current quinoa consumers in Peru ate quinoa even before the iyq; (ii) consumers who are concerned about their health and nutrition needs increased quinoa consumption during the pandemic; (iii) women showed a higher probability of daily to weekly trend in quinoa consumption; and (iv) people with the highest income have more probability of purchasing food at supermarkets than those who earn less. The findings of this study can shed some light on consumers’ expectations and perceptions regarding quinoa consumption behavior during covid-19.
la quinua es un grano alimenticio tradicional originario de la región andina peruana. Las Naciones Unidas declararon 2013 como el Año Internacional de la Quinua (aiq). Esta conmemoración oficial tuvo un gran impacto en todo el mundo, aunque su influencia sobre el consumo de quinua en Perú fue moderada, pues este se mantuvo relativamente estable en los años siguientes. Sin embargo, la pandemia de covid-19 generó preocupaciones sobre la nutrición y la salud entre los consumidores. Por lo tanto, este estudio busca analizar el consumo de quinua en el Perú durante la pandemia de covid-19. Los datos primarios se recolectaron entre septiembre de 2020 y agosto de 2021 en el Área Metropolitana de Lima, Perú. Se realizó un análisis factorial exploratorio con rotación varimax para el análisis de datos, y luego se realizó un análisis binomial logístico para consolidar la hipótesis de este estudio. Los principales resultados identificados fueron que (i) los consumidores actuales de quinua en Perú se abastecían de este producto incluso antes del aiq; (ii) los consumidores que mostraron interés por sus necesidades en términos de salud y nutrición aumentaron el consumo de quinua durante la pandemia; (iii) las mujeres mostraron una mayor tendencia al consumo de quinua; y (iv) las personas con mayores ingresos mostraron una mayor probabilidad para la adquisición de alimentos en almacenes de cadena y supermercados, en comparación con aquellos de menores ingresos. Los resultados de esta investigación proporcionan información valiosa sobre las expectativas y percepciones de los consumidores frente al consumo de quinua durante la epidemia de covid-19.
a quinoa é um grão tradicional originário da região andina peruana usado na alimentação. As Nações Unidas declararam 2013 como o Ano Internacional da Quinoa (IYQ, por sua sigla em inglês). Esse lançamento oficial teve um grande impacto em todo o mundo. Por sua vez, teve um impacto menor no consumo de quinoa no Peru, que permaneceu relativamente estável nos anos seguintes ao lançamento. No entanto, a pandemia da covid-19 suscitou preocupações sobre nutrição e saúde entre os consumidores. Portanto, este estudo busca analisar o consumo de quinoa no Peru durante a pandemia da covid-19. Os dados primários foram coletados entre setembro de 2020 e agosto de 2021 na Região Metropolitana de Lima, no Peru. A análise de fatores exploratórios com rotação Varimax foi realizada para a análise de dados, sendo então realizadas as análises binomiais logísticas para consolidar a hipótese deste estudo. Os principais resultados identificados foram que 1) os atuais consumidores de quinoa no Peru consumiam o grão mesmo antes do IYQ; 2) os consumidores preocupados com sua saúde e necessidades nutricionais aumentaram o consumo de quinoa durante a pandemia; 3) as mulheres apresentaram maior probabilidade de tendência de consumo de quinoa diária ou semanalmente, e 4) pessoas com maior renda têm mais probabilidade de comprar alimentos em supermercados do que outras com menor renda. Os resultados deste estudo podem esclarecer as expectativas e percepções dos consumidores com respeito ao comportamento de consumo de quinoa durante a covid-19.
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