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Efecto de la turbulencia tecnológica generada por la inteligencia artificial en la innovación de producto: el papel de la orientación estratégica a la digitalización
DOI:
https://doi.org/10.15446/innovar.v33n89.107036Palabras clave:
innovación tecnológica, innovación digital, inteligencia artificial, orientación estratégica, transformación digital (es)Descargas
La inteligencia artificial genera turbulencia en el entorno de las empresas, que se han visto obligadas a priorizar su adopción para mantenerse competitivas. Los robots se ocupan de procesar grandes cantidades de datos, además de mejorar la eficiencia operativa y la experiencia del cliente; sin embargo, su papel ha sido estudiado desde una perspectiva estrictamente técnica y operativa. El objetivo de este artículo es analizar el rol mediador de la orientación estratégica a la digitalización en la relación entre turbulencia tecnológica generada por la inteligencia artificial e innovación de producto, como una variable clave que puede facilitar el aprovechamiento adecuado y sistemático de la inteligencia artificial. El modelo de investigación se testeó mediante ecuaciones estructurales en una muestra de empresas en sectores en donde la adopción de robots inteligentes va en aumento. Los resultados muestran que la totalidad de la varianza de la innovación de producto está explicada por el efecto indirecto de la orientación estratégica a la digitalización. Por lo tanto, la innovación de producto depende de forma exclusiva de cuán determinada está la empresa a aprovechar las oportunidades que ofrecen las nuevas tecnologías digitales, más que de la presión externa generada por la inteligencia artificial.
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