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Intención de las organizaciones para implementar inversión socialmente responsable: un enfoque ampliado de la teoría del comportamiento planificado (TCP)
Organizational Intentions Toward Implementing Socially Responsible Investment: An Expanded Approach To The Theory Of Planned Behavior (TPB)
Intenção das organizações para implementar o investimento socialmente responsável: uma abordagem ampliada da teoria do comportamento planejado (TCP)
DOI:
https://doi.org/10.15446/innovar.v34n94.116819Palabras clave:
actitud, intención, inversión socialmente responsable, norma subjetiva, organizaciones (es)Attitude, intention, socially responsible investment, subjective norm, organizations (en)
atitude, intenção, investimento socialmente responsável, norma subjetiva, organizações (pt)
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La inversión socialmente responsable (ISR) es fundamental para lograr la sostenibilidad empresarial. Este estudio examina los factores que influyen en la intención y el comportamiento de ISR en pymes de servicios colombianas, aplicando una extensión innovadora de la teoría del comportamiento planificado (TCP). Mediante un diseño no experimental, transversal y correlacional, se encuestó a 413 gerentes para analizar las relaciones entre actitudes, normas subjetivas y control conductual percibido. El modelo TCP se amplió con variables contextuales como presiones externas y facilitadores en la adopción de prácticas de ISR. Los resultados, obtenidos mediante modelado de ecuaciones estructurales (PLS-SEM), revelan que el control conductual percibido es el predictor más fuerte de las intenciones de ISR, seguido por normas subjetivas y actitudes. Adicionalmente, se descubrió que presiones externas y facilitadores influyen en la posterior adopción de comportamientos concretos de ISR. Sin embargo, su adopción responde más a presiones que a convicciones organizacionales siendo esta la principal limitante para adoptarlos. Este estudio confirma la utilidad de la TCP para examinar la adopción de ISR en empresas y destaca la relevancia de incorporar variables contextuales al modelo. La investigación contribuye significativamente a la comprensión de la ISR en economías emergentes y proporciona implicaciones prácticas para organizaciones y formuladores de políticas interesados en fomentar inversiones sostenibles.
Socially responsible investment (SRI) is essential for achieving business sustainability. This study examines the factors that influence the intention and behaviors toward SRI in Colombian service smes, applying an innovative extension of the Theory of Planned Behavior (TPB). Using a non-experimental, cross-sectional, and correlational design, 413 managers were surveyed in an attempt to analyze the relationships between attitudes, subjective norms, and perceived behavioral control. The TPB model was expanded with contextual variables such as external pressures and facilitators in adopting SRI practices. The results, obtained through structural equation modeling (PLS.SEM), reveal that perceived behavioral control is the strongest predictor of SRI intentions, followed by subjective norms, and attitudes. Additionally, it was found that external pressures and facilitators influence the subsequent adoption of concrete SRI behaviors. However, this adoption is more responsive to pressures than to organizational convictions, which represents a major limitation to their implementation. This study confirms the utility of the TPB for examining SRI adoption in companies and highlights the importance of incorporating contextual variables into the model. The research significantly contributes to the understanding of SRI in emerging economies and provides practical implications for organizations and policymakers interested in promoting sustainable investments.
O investimento socialmente responsável (ISR) é fundamental para alcançar a sustentabilidade empresarial. Este estudo examina os fatores que têm influência na intenção e no comportamento de ISR em PMEs de serviços colombianas, aplicando uma extensão inovadora da teoria do comportamento planejado (TCP). Por meio de um desenho não experimental, transversal e correlacional, foi realizada uma enquete com 413 gerentes para analisar as relações entre atitudes, normas subjetivas e controle comportamental percebido. O modelo da TCP foi ampliado com variáveis contextuais, como pressões externas e facilitadores na adoção de práticas de ISR. Os resultados, obtidos por meio da modelagem de equações estruturais (PLS-SEM), revelam que o controle comportamental percebido é o indicador mais forte das intenções de ISR, seguido pelas normas subjetivas e atitudes. Além disso, descobriu-se que as pressões externas e os facilitadores influenciam posteriormente na adoção de comportamentos concretos de ISR. No entanto, sua adoção responde mais a pressões do que a convicções organizacionais, uma vez que esse é o principal limitante para adotá-los. Este estudo confirma a utilidade da TCP para examinar a adoção do ISR em empresas e destaca a relevância de incorporar variáveis contextuais ao modelo. A pesquisa contribui significativamente para a compreensão do ISR em economias emergentes e proporciona implicações práticas para organizações e formuladores de políticas interessados em fomentar investimentos sustentáveis.
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1. Isabel Abínzano, Lucas Ayres Barreira de Campos Barros, Zuray Melgarejo, Paula Andrea Navarro Pérez, Mary Analí Vera-Colina. (2024). Nota editorial – Número especial “Decisiones financieras empresariales en países emergentes”. Innovar, 34(94), p.e116823. https://doi.org/10.15446/innovar.v34n94.116823.
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