Publicado
Análisis del perfil sociodemográfico y de las motivaciones del turista que visita Quito, Ecuador
Sociodemographic Analysis of the Profile and the Motivations of Tourists Visiting Quito, Ecuador
Analise do perfil sociodemografico e das motivações do turista que visita quito (Equador)
DOI:
https://doi.org/10.15446/innovar.v28n68.70473Palabras clave:
destino, Latinoamérica, motivación, turismo cultural (es)destination, Latin America, motivation, cultural tourism (en)
América Latina, destino, motivação, turismo cultural (pt)
Este artículo presenta un análisis, fundamentado en un trabajo de campo, sobre las características sociodemográficas, las formas de preparación, las motivaciones y las valoraciones del viaje de los turistas que visitan Quito, Ecuador. Los resultados de la investigación muestran la diferenciación del perfil del turista en cuanto a preparación, motivación y valoración del destino, dependiendo del área geográfica de la cual proceda. La principal aplicación práctica de esta investigación es comprender las características de los turistas que visitan Quito, con el objetivo de concebir productos culturales y turísticos que satisfagan las necesidades de los distintos grupos de turistas.
This paper presents a fieldwork-based analysis on the sociodemographic characteristics, travel arrangements, motivations and travel experience evaluation of tourists visiting Quito, Ecuador. The results of this research show differences in the profile of tourists in terms of travel arrangements, their motivation and their evaluation of the destination, based on tourists’ geographical origin. The main practical implication of this research is to better understand the characteristics of tourists who visit Quito, with the purpose of designing cultural and touristic products that meet the needs of different groups of travelers.
Este artigo apresenta uma análise fundamentada em um trabalho de campo sobre as características sociodemográficas, as formas de planejamento, as motivações e as apreciações sobre a viagem que têm os turistas que visitam Quito (Equador). Os resultados da pesquisa mostram a diferença do perfil do turista quanto ao planejamento, à motivação e à apreciação do destino, dependendo da área geográfica da qual proceda. A principal aplicação prática desta pesquisa é compreender as características dos turistas que visitam Quito, com o objetivo de conceber produtos culturais e turísticos que satisfaçam as necessidades dos diferentes grupos de turistas.
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