Correo Electrónico
DNINFOA - SIA
Bibliotecas
Convocatorias
Identidad U.N.
Publicado
Valores declarados y valores reales: discrepancias en el comportamiento de compra de productos orgánicos en el mercado ecuatoriano
Declared Values and Real Values: Tra and Theory of Values in the Description of the Purchasing Behavior of Organic Products in the Ecuadorian Market
Valores declarados e valores reais: teoria da escolha racional e teoria do valor na descrição do comportamento de compra de produtos orgânicos no mercado equatoriano
DOI:
https://doi.org/10.15446/innovar.v34n91.98493Palabras clave:
Alimento orgánico, Teoría de la acción razonada, Teoría de los valores, Comportamiento del consumidor, Productos sostenibles. (es)Consumer behavior, Ecuadorian consumer, organic product, Theory of Reasoned Action, Theory of Consumer Values. (en)
comportamento do consumidor, consumidor equatoriano, produto orgânico, teoria da escolha racional, teoria dos valores de consumo (pt)
Debido a su rol clave en el fortalecimiento de la sostenibilidad de los sistemas agrícolas, es necesario evaluar el comportamiento del consumidor en relación con los productos hortofrutícolas orgánicos. Por ende, el presente artículo tiene como objetivo analizar la influencia de los valores del consumidor en la intención de consumo orgánico aplicando el modelo de la teoría de acción razonada (TRA) a la teoría de los valores del consumidor (TCV). Para el análisis de los resultados se utilizó la técnica de SEM-PLS. Los resultados indican que los clientes mantienen hacia el producto orgánico una postura alternante: si, por un lado, expresan su interés en la calidad del producto y el desinterés en el factor económico, por el otro, muestran un comportamiento menos abierto a los precios altos y menos sensible al aporte en calidad del producto orgánico. Esta discrepancia entre valores declarados y reales es un hallazgo clave en la comprensión del consumidor ecuatoriano frente al producto orgánico y es la base para ulteriores investigaciones dirigidas al análisis del consumo orgánico y a su eventual fortalecimiento.
Due to its key role in strengthening the sustainability of agricultural systems, it is essential to assess consumer behavior regarding the purchase of organic horticultural products. Therefore, this article aims to analyze the influence of consumer values on organic consumption intention by applying the Theory of Reasoned Action (TRA) model to the Theory of Consumer Values (TCV). The SEM-PLS technique was employed for result analysis. Our findings indicate that customers maintain a discontinuous stance towards organic products. On the one hand, they express interest in product quality and disregard economic factors. On the other, they show less openness to high prices and less sensitivity to the contribution of organic product quality. This discrepancy between declared and actual values is a key finding in understanding Ecuadorian consumers’ attitudes towards organic products and forms the basis for further research aimed at analyzing organic consumption and potentially enhancing it.
Devido ao seu papel fundamental no fortalecimento da sustentabilidade dos sistemas agrícolas, é necessário avaliar o comportamento do consumidor com relação aos produtos orgânicos de frutas e vegetais. Portanto, este artigo tem como objetivo analisar a influência dos valores do consumidor na intenção de consumo de produtos orgânicos, aplicando o modelo da teoria da escolha racional à teoria dos valores do consumidor. A técnica SEM-PLS foi usada para analisar os resultados. Os resultados indicam que os clientes mantêm uma postura alternada quanto ao produto orgânico: se, por um lado, expressam seu interesse pela qualidade do produto e desinteresse pelo fator econômico, por outro, demonstram um comportamento menos aberto a preços altos e menos sensível à contribuição da qualidade do produto orgânico. Essa discrepância entre os valores declarados e os valores reais é um achado fundamental para a compreensão do consumidor equatoriano sobre o produto orgânico e é a base para outras pesquisas voltadas para a análise do consumo orgânico e seu eventual fortalecimento.
Referencias
Ab Hamid, M. R., Sami, W., & Mohmad Sidek, M. H. (2017). Discriminant validity assessment: Use of Fornell & Larcker criterion versus HTMT criterion. Journal of Physics. Conference Series, 890(1), 012163. https://doi.org/10.1088/1742-6596/890/1/012163
Acosta, M. M., Lopez, M. L., & Coronel, V. C. (2018). Estrategias de Marketing para el mercado de productos orgánicos en el Ecuador. Revista Espacios, 39(8), 24. https://www.revistaespacios.com/a18v39n08/18390824.html
Agrocalidad. (2020, julio 30). Jornadas virtuales para promover la producción orgánica en el Ecuador. Agrocalidad. https://www.agrocalidad.gob.ec/jornadas-virtuales-para-promover-la-produccion-organica-en-el-ecuador/
Agrocalidad. (s. f.). En Ecuador más de 500 productos orgánicos están certificados. Agrocalidad. Consultado abril 11, 2022, en https://www.agrocalidad.gob.ec/en-ecuador-mas-de-500-productos-organicos-estan-certificados/
Aigle, A., Bourgeois, E., Marjolet, L., Houot, S., Patureau, D., Doelsch, E., Cournoyer, B., & Galia, W. (2021). Relative weight of organic waste origin on compost and digestate 16S rRNA gene bacterial profilings and related functional inferences. Frontiers in Microbiology, 12, 667043. https://doi.org/10.3389/fmicb.2021.667043
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice Hall.
Akbar, A., Ali, S., Ahmad, M. A., Akbar, M., & Danish, M. (2019). Understanding the antecedents of organic food consumption in Pakistan: Moderating role of food neophobia. International Journal of Environmental Research and Public Health, 16(20), 4043. https://doi.org/10.3390/ijerph16204043
Alem, M. A. (2020). What motivates consumers to purchase organic food in an emerging market? An empirical study from Saudi Arabia. British Food Journal, 123(5), 1758-1775. https://doi.org/10.1108/BFJ-07-2020-0599
Álvarez-Risco, A., Partida-Puente, A., & Barragán-Codina, J. N. (2017). Factores críticos determinantes en la intención de compra de consumidores millennials de alimentos orgánicos: caso de estudio en centros comerciales del área metropolitana de Lima, Perú. Vinculatégica EFAN, 3(1), 269–276. http://www.web.facpya.uanl.mx/Vinculategica/Revistas/R3/rev269%20-%20276.pdf
Alzahrani, K., Hall-Phillips, A., & Zeng, A. Z. (2019). Applying the theory of reasoned action to understanding consumers’ intention to adopt hybrid electric vehicles in Saudi Arabia. Transportation, 46(1), 199–215. https://doi.org/10.1007/s11116-017-9801-3
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
Andrade Arteaga, C. A., Serraga Jaime, H. P., de Lourdes Sambonino García, B., Silva Ortega, V. P., Neira Vera, G. J, & Poveda Burgos, G. H. (2021). Socially responsible consumption of agricultural food in the city of Guayaquil. NVEO - Natural Voolatiles & Essential Oils Journal, 8(5), 7932–7945. http://www.nveo.org/index.php/journal/article/view/2091
Andrade, C. M., & Ayaviri, D. (2018). Demanda y consumo de productos orgánicos en el Cantón Riobamba, Ecuador. Información Tecnológica, 29(4), 217–226. https://doi.org/10.4067/s0718-07642018000400217
Apipuchayakul, N., & Vassanadumrongdee, S. (2020). Factors affecting the consumption of energy-efficient lighting products: Exploring purchase behaviors of Thai consumers. Sustainability, 12(12), 4887. https://doi.org/10.3390/su12124887
Ayuya, O. I., Gido, E. O., Bett, H. K., Lagat, J. K., Kahi, A. K., & Bauer, S. (2015). Effect of certified organic production systems on poverty among smallholder farmers: Empirical evidence from Kenya. World Development, 67, 27–37. https://doi.org/10.1016/j.worlddev.2014.10.005
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421–458. https://doi.org/10.2307/2393203
Bedoussac, L., Journet, E.-P., Hauggaard-Nielsen, H., Naudin, C., Corre-Hellou, G., Prieur, L., Jensen, E. S., & Justes, E. (2014). Eco-Functional itensification by Cereal-Grain Legume Intercropping in organic farming systems for increased yields, reduced weeds and improved grain protein concentration. En S. Bellon, & S. Penvern (Eds.), Organic farming, prototype for sustainable agricultures (pp. 47-64). Springer. DOI: https://doi.org/10.1007/978-94-007-7927-3_3
Biswas, A., & Roy, M. (2015). Leveraging factors for sustained green consumption behavior based on consumption value perceptions: Testing the structural model. Journal of Cleaner Production, 95, 332–340. https://doi.org/10.1016/j.jclepro.2015.02.042
Botonaki, A., Polymeros, K., Tsakiridou, E., & Mattas, K. (2006). The role of food quality certification on consumers’ food choices. British Food Journal, 108(2), 77–90. https://doi.org/10.1108/00070700610644906
Brown, A. D. (2010). Pollen analysis and planted ancient woodland restoration strategies: a case study from the Wentwood, southeast Wales, UK. Vegetation History and Archaeobotany, 19(2), 79–90. https://doi.org/10.1007/s00334-009-0227-5
Calder, B. J., Phillips, L. W., & Tybout, A. M. (1981). Designing research for application. The Journal of Consumer Research, 8(2), 197–207. https://doi.org/10.1086/208856
Casañas Restrepo, D., Naranjo Osorio, J. S, Pineda Pineda, D., & Rojas Mejía, L. (2015). Consumidores y características del mercado de productos orgánicos en la ciudad de Medellín. Publicuidad, 4(1), 80–101. http://hdl.handle.net/20.500.11912/7626
Chan, R. Y. K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology and Marketing, 18(4), 389–413. https://doi.org/10.1002/mar.1013
Chi, T., Ganak, J., Summers, L., Adesanya, O., McCoy, L., Liu, H., & Tai, Y. (2021). Understanding perceived value and purchase intention toward eco-friendly athleisure apparel: Insights from U.S. Millennials. Sustainability, 13(14), 7946. https://doi.org/10.3390/su13147946
Clark, S. (2020). Organic farming and climate change: The need for innovation. Sustainability, 12(17), 7012. https://doi.org/10.3390/su12177012
Cohen, J. (1992). A power primer. Psychological Bulletin, 112(1), 155–159. https://doi.org/10.1037//0033-2909.112.1.155
Cohen, J. (2013). Statistical power analysis for the Behavioral Sciences. Academic Press. https://doi.org/10.4324/9780203771587
Comisión Interamericana de Agricultura Orgánica [CIAO]. (s. f.). Ecuador: 3 Jornadas Virtuales para promover el consumo de alimentos orgánicos. CIAO. Consultado septiembre 5, 2021, en https://www.ciaorganico.net/recursos_noticias.php?id=2352&t=s
Connor, D. J. (2008). Organic agriculture cannot feed the world. Field Crops Research, 106(2), 187–190. https://doi.org/10.1016/j.fcr.2007.11.010
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297–334. https://doi.org/10.1007/BF02310555
Cronbach, L. J., & Shavelson, R. J. (2004). My current thoughts on Coefficient Alpha and successor procedures. Educational and Psychological Measurement, 64(3), 391–418. https://doi.org/10.1177/0013164404266386
De Barcellos, M. D., Bossle, M. B., Perin, M. G., & Vieira, L. M. (2015). Consumption of Eco-innovative food: How values and attitudes drive consumers’ purchase of organics? Revista Brasileira de Marketing, 14(1), 110–121. https://doi.org/10.5585/remark.v14i1.2821
De Carvalho, B. L., Salgueiro, M. de F., & Rita, P. (2015). Consumer Sustainability Consciousness: A five dimensional construct. Ecological Indicators, 58, 402–410. https://doi.org/10.1016/j.ecolind.2015.05.053
De Morais, E. A., Alfinito, S., Galindo, I. C., & Miadaira, K. (2020). Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers. British Food Journal, 122(4), 1070–1184. https://doi.org/10.1108/BFJ-05-2019-0363
Dilotsotlhe, N., & Duh, H. I. (2021). Drivers of middle-class consumers’ green appliance attitude and purchase behavior: A multi-theory application. Social Marketing Quarterly, 27(2), 150–171. https://doi.org/10.1177/15245004211013737
Dorce, L. C., da Silva, M. C., Mauad, J. R. C., de Faria Domingues, C. H., & Borges, J. A. R. (2021). Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The role of perceived health benefits, perceived sustainability benefits and perceived price. Food Quality and Preference, 91, 104191. https://doi.org/10.1016/j.foodqual.2021.104191
Drolet, A. L., & Morrison, D. G. (2001). Do we really need multiple-item measures in service research? Journal of Service Research, 3(3), 196–204. https://doi.org/10.1177/109467050133001
Du, C. T., Ngo, T. T., Tran, T., & Nguyen, N. B. T. (2021). Consumption value, consumer innovativeness and new product adoption: Empirical evidence from Vietnam. The Journal of Asian Finance, Economics and Business, 8(3), 1275–1286. https://doi.org/10.13106/jafeb.2021.vol8.no3.1275
Etikan, I., & Bala, K. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), 62–65. https://doi.org/10.15406/bbij.2017.05.00149
Finch, J. E. (2006). The impact of personal consumption values and beliefs on organic food purchase behavior. Journal of Food Products Marketing, 11(4), 63–76. https://doi.org/10.1300/j038v11n04_05
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley.
Fornell, C., & Larcker, D. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
Galindo, I. C., De Morais, E. A., & Alfinito, S. (2019). Purchase intention of organic food under the influence of attributes, consumer trust and perceived value. Revista de Gestão, 26(3), 198–211. https://doi.org/10.1108/REGE-01-2018-0010
García Gutiérrez, S. J., & Vite Cevallos, H. (2021). Análisis comparativo de las exportaciones bananeras del Ecuador entre el primer semestre 2019 vs. el primer semestre 2020 post Covid-19. Revista Metropolitana de Ciencias Aplicadas, 4(S1), 194–201. http://remca.umet.edu.ec/index.php/REMCA/article/view/427
Geisser, S. (1974). A predictive approach to the random effect model. Biometrika, 61(1), 101–107. https://doi.org/10.1093/biomet/61.1.101
Gracia, A., & De Magistris, T. (2008). The demand for organic foods in the South of Italy: A discrete choice model. Food Policy, 33(5), 386–396. https://doi.org/10.1016/j.foodpol.2007.12.002
Gundala, R. R., & Singh, A. (2021). What motivates consumers to buy organic foods? Results of an empirical study in the United States. PloS One, 16(9), e0257288. https://doi.org/10.1371/journal.pone.0257288
Guo, Q., Johnson, C. A., Unger, J. B., Lee, L., Xie, B., Chou, C.-P., Palmer, P. H., Sun, P., Gallaher, P., & Pentz, M. (2007). Utility of the theory of reasoned action and theory of planned behavior for predicting Chinese adolescent smoking. Addictive Behaviors, 32(5), 1066–1081. https://doi.org/10.1016/j.addbeh.2006.07.015
Hair, J. F., Hult, T. G., Ringle, C. M., & Sarstedt, M. (2021). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE Publications. DOI: https://doi.org/10.1007/978-3-030-80519-7
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous applications, better results and higher acceptance. Long Range Planning, 46(1-2), 1–12. https://doi.org/10.1016/j.lrp.2013.01.001
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Han, H., Hsu, L.-T. (J.), & Sheu, C. (2010). Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325–334. https://doi.org/10.1016/j.tourman.2009.03.013
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management, 29(4), 659–668. https://doi.org/10.1016/j.ijhm.2010.01.001
Hayduk, L. A., & Littvay, L. (2012). Should researchers use single indicators, best indicators, or multiple indicators in structural equation models? BMC Medical Research Methodology, 12, 159. https://doi.org/10.1186/1471-2288-12-159
Henriquez-Henriquez, C., Freire-Quintero, C., & Moran-Peña, J. (2015). Determinación de la elasticidad de la demanda alimenticia en Ecuador / Determining the elasticity of demand for food in Ecuador. Ciencia Unemi, 8(15), 11-17. https://www.redalyc.org/articulo.oa?id=582663829003 DOI: https://doi.org/10.29076/issn.2528-7737vol8iss15.2015pp11-17p
Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Ketchen, D. J., Hair, J. F., Hult, G. T. M., & Calantone, R. J. (2014). Common beliefs and reality about PLS: Comments on Rönkkö and Evermann (2013). Organizational Research Methods, 17(2), 182–209. https://doi.org/10.1177/1094428114526928
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. En R. R. Sinkovics, & P. N. Ghauri (Eds.), New Challenges to International Marketing: Vol. 20. Advances in International Marketing (277-319). Emerald Group Publishing Limited. https://doi.org/10.1108/S1474-7979(2009)0000020014
Hernández Prados, M. Á., & Vidal Dimas, N. (2020). Los valores y el comportamiento humano. Una relación inevitable. Dilemas Contemporáneos: Educación, Política y Valores, 7(2), 37. https://doi.org/10.46377/dilemas.v32i1.1992
Hill, R. J. (1977). Review: Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Contemporary Sociology, 6(2), 244-245. https://doi.org/10.2307/2065853
Huber, M., Rembiałkowska, E., Średnicka, D., Bügel, S., & Van de Vijver, L. P. L. (2011). Organic food and impact on human health: Assessing the status quo and prospects of research. NJAS: Wageningen Journal of Life Sciences, 58(3-4) 103–109. https://doi.org/10.1016/j.njas.2011.01.004
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195–204. https://doi.org/10.1002/(sici)1097-0266(199902)20:2<195::aid-smj13>3.0.co;2-7
Instituto Interamericano de Cooperación para la Agricultura [IICA]. (2021, junio 24). La producción orgánica, cada vez con mayor demanda y dueña de un gran potencial en América Latina y el Caribe. IICA. https://www.iica.int/es/prensa/noticias/la-produccion-organica-cada-vez-con-mayor-demanda-y-duena-de-un-gran-potencial-en
Kang, J., & Moreno, F. (2020). Driving values to actions: Predictive modeling for environmentally sustainable product purchases. Sustainable Production and Consumption, 23, 224–235. https://doi.org/10.1016/j.spc.2020.06.002
Khan, S. N., & Mohsin, M. (2017). The power of emotional value: Exploring the effects of values on green product consumer choice behavior. Journal of Cleaner Production, 150, 65–74. https://doi.org/10.1016/j.jclepro.2017.02.187
Kleemann, L., & Abdulai, A. (2013). Organic certification, agro-ecological practices and return on investment: Evidence from pineapple producers in Ghana. Ecological Economics, 93, 330–341. https://doi.org/10.1016/j.ecolecon.2013.06.017
Kleemann, L., Abdulai, A., & Buss, M. (2014). Certification and access to export markets: Adoption and return on investment of organic-certified pineapple farming in Ghana. World Development, 64, 79–92. https://doi.org/10.1016/j.worlddev.2014.05.005
Klopčič, M., Kuipers, A., & Hocquette, J.-F. (2013). Consumer attitudes to food quality products. Springer. https://doi.org/10.3920/978-90-8686-762-2
Kock, N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of E-Collaboration, 11(4), 1–10. https://doi.org/10.4018/ijec.2015100101
Kumar, A., & Smith, S. (2018). Understanding local food consumers: Theory of planned behavior and segmentation approach. Journal of Food Products Marketing, 24(2), 196–215. https://doi.org/10.1080/10454446.2017.1266553
Kummer, T.-F., Ryschka, S., & Bick, M. (2018). Why do we share where we are? The influence of situational factors on the conditional value of check-in services. Decision Support Systems, 115, 1–12. https://doi.org/10.1016/j.dss.2018.08.012
Lee, S. H. N., & Chow, P-S. (2020). Investigating consumer attitudes and intentions toward online fashion renting retailing. Journal of Retailing and Consumer Services, 52, 101892. https://doi.org/10.1016/j.jretconser.2019.101892
Leonard, L. N. K., Cronan, T. P., & Kreie, J. (2004). What influences IT ethical behavior intentions—planned behavior, reasoned action, perceived importance, or individual characteristics? Information & Management, 42(1), 143–158. https://doi.org/10.1016/j.im.2003.12.008
Lin, P., Huang, Y., & Wang, J. (2010). Applying the theory of consumption values to choice behavior toward green products [Ponencia]. 2010 IEEE International Conference on Management of Innovation & Technology (IEEE), Singapore. https://doi.org/10.1109/icmit.2010.5492714
Liu, Y., Segev, S., & Villar, M. E. (2017). Comparing two mechanisms for green consumption: Cognitive-affect behavior vs theory of reasoned action. Journal of Consumer Marketing, 34(5), 442–454. https://doi.org/10.1108/jcm-01-2016-1688
Lowry, P. B., & Gaskin, J. (2014). Partial Least Squares (PLS) Structural Equation Modeling (SEM) for building and testing behavioral causal theory: When to choose it and how to use it. IEEE Transactions on Professional Communication, 57(2), 123–146. https://doi.org/10.1109/TPC.2014.2312452
Mataracı, P., & Kurtuluş, S. (2020). Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior. Journal of Global Scholars of Marketing Science, 30(3), 304–318. https://doi.org/10.1080/21639159.2020.1766988
Matos, R. A., Adams, M., & Sabaté, J. (2021). Review: The consumption of ultra-processed foods and non-communicable diseases in Latin America. Frontiers in Nutrition, 8, 622714. https://doi.org/10.3389/fnut.2021.622714
Melovic, B., Cirovic, D., Dudic, B., Vulic, T. B., & Gregus, M. (2020). The analysis of marketing factors influencing consumers’ preferences and acceptance of organic food products-recommendations for the optimization of the offer in a developing market. Foods, 9(3), 259. https://doi.org/10.3390/foods9030259
Migliorini, P., & Wezel, A. (2017). Converging and diverging principles and practices of organic agriculture regulations and agroecology. A review. Agronomy for Sustainable Development, 37(63), 1-18. https://doi.org/10.1007/s13593-017-0472-4
Ministerio de Agricultura, Ganadería , Acuacultura y Pesca [MAGAP]. (2021a). Informe productividad agrícola de Ecuador año 2020. MAGAP.
Ministerio de Agricultura, Ganadería , Acuacultura y Pesca [MAGAP]. (2021b, septiembre 24). Técnicos del MAG fortalecen sus conocimientos a través del Taller Formador de Formadores, implementado por el CIP. MAGAP. Consultado abril 11, 2022, en https://www.agricultura.gob.ec/tecnicos-del-mag-fortalecen-sus-conocimientos-a-traves-del-taller-formador-de-formadores-implementado-por-el-cip/
Ministerio de Agricultura, Ganadería, Acuacultura y Pesca [MAGAP]. (s. f.). MAGAP impulsa sistemas de producción orgánica. Ministerio de Agricultura y Ganadería. Consultado abril 8, 2022, en https://www.agricultura.gob.ec/magap-impulsa-sistemas-de-produccion-organica/
Mohiuddin, M., Al Mamun, A., Syed, F., Mehedi Masud, M., & Su, Z. (2018). Environmental knowledge, awareness, and business school students’ intentions to purchase green vehicles in emerging countries. Sustainability, 10(5), 1534. https://doi.org/10.3390/su10051534
Moreno-Miranda, C., Moreno-Miranda, R., Pilamala-Rosales, A. A., Molina-Sánchez, J. I., & Cerda-Mejía, L. (2019). sector hortofrutícola de Ecuador: Principales características socio-productivas de la red agroalimentaria de la uvilla (Physalis peruviana). Ciencia y Agricultura, 16, 31-51. https://doi.org/10.19053/01228420.v16.n1.2019.8809
Naz, F., ul-Hassan, M., & Amin, S. (2016). Role of values and environmental concerns for the sustainable purchasing behavior: Evidence from Pakistan. Makara Hubs-Asia, 10(1), 132–141. http://hubsasia.ui.ac.id/old/index.php/hubsasia/article/view/3494 DOI: https://doi.org/10.7454/mssh.v20i2.493
Nedumaran, D. G., & Manida, M. (2020). Sustainable development and challenges of organic farming practices. En K. Manimekalai, & I. Sivakumar (Eds.), Clean India for new India (pp. 239-245). MJP Publishers. DOI: https://doi.org/10.2139/ssrn.3551965
Nguyen, H. V., Nguyen, N., Nguyen, B. K., Lobo, A., & Vu, P. A. (2019). Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores. International Journal of Environmental Research and Public Health, 16(6), 1037. https://doi.org/10.3390/ijerph16061037
Niama, M. (s. f). ¿Qué es la producción orgánica en Ecuador? Legal Agro. Consultado abril 9, 2022, de https://shorturl.at/vHKY8
Novanda, R. R. (2021). Study Theory Of Reasoned Action (TRA) On the intention of consuming organic vegetables (Study case in the Bengkulu Province, Indonesia). NVEO - Natural Volatiles & Essential Oils Journal, 8(6), 3425–3436. https://www.nveo.org/index.php/journal/article/view/4091
Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour. Understanding why consumers buy or do not buy organic food. British Food Journal, 107(8), 606–625. https://doi.org/10.1108/00070700510611002
Palm, K. M., & Cueva, J. M. (2020). Incidencia del marketing ecológico de productos alimenticios en la compra del consumidor millennial de Guayaquil. Revista Publicando, 7(25), 11–38. https://revistapublicando.org/revista/index.php/crv/article/view/2079
Pang, S. M., Tan, B. C., & Lau, T. C. (2021). Antecedents of consumers’ purchase intention towards organic food: Integration of Theory of planned behavior and Protection motivation theory. Sustainability, 13(9), 5218. https://doi.org/10.3390/su13095218
Park, H. S. (2000). Relationships among attitudes and subjective norms: Testing the theory of reasoned action across cultures. Communication Studies, 51(2), 162–175. https://doi.org/10.1080/10510970009388516
Parvathi, P., & Waibel, H. (2016). Organic agriculture and fair trade: A happy marriage? A case study of certified smallholder black pepper farmers in India. World Development, 77, 206–220. https://doi.org/10.1016/j.worlddev.2015.08.027
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
Pham, T. H., Nguyen, The Ninh, Hoai Phan, T. T., & Nguyen, N. T. (2019). Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy. Journal of Strategic Marketing, 27(6), 540–556. https://doi.org/10.1080/0965254X.2018.1447984
Prell, M., Zanini, M. T., Caldieraro, F., & Migueles, C. (2020). Sustainability certifications and product preference. Marketing Intelligence & Planning, 38(7), 893–906. https://doi.org/10.1108/mip-12-2019-0616
Qasim, H., Yan, L., Guo, R., Saeed, A., & Ashraf, B. N. (2019). The defining role of environmental self-identity among consumption values and behavioral intention to consume organic food. International Journal of Environmental Research and Public Health, 16(7), 1106. https://doi.org/10.3390/ijerph16071106
Rajagopal. (2021). Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers. International Journal of Business Innovation and Research, 26(4), 406–423. https://doi.org/10.1504/IJBIR.2021.119810
Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004
Rana, J., & Paul, J. (2020). Health motive and the purchase of organic food: A meta‐analytic review. International Journal of Consumer Studies, 44(2), 162–171. https://doi.org/10.1111/ijcs.12556
Ringle, C. M., Wende, S., & Becker, J.-M. (2022). SmartPLS 4. Oststeinbek: SmartPLS [software]. https://www.smartpls.com
Rodrigo, P., Khan, H., & Ekinci, Y. (2019). The determinants of foreign product preference amongst elite consumers in an emerging market. Journal of Retailing and Consumer Services, 46, 139–148. https://doi.org/10.1016/j.jretconser.2018.04.012
Rodríguez-Laguna, N., Rojas-Hernández, A., & Ramírez-Silva, M. T. (2014). Estudio y comportamiento de la capacidad buffer de mezclas de especies de un mismo sistema polidonador de protones. Educación Química, 25(1), 210–222. https://doi.org/10.1016/s0187-893x(14)70560-9
Roh, T., Seok, J., & Kim, Y. (2022). Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. Journal of Retailing and Consumer Services, 67, 102988. https://doi.org/10.1016/j.jretconser.2022.102988
Rokeach, M. (1973). The nature of human values. Free Press.
Scribano, A. (2019a). Love as a collective action: Latin America, emotions and interstitial practices. Routledge. https://doi.org/10.4324/9780429283703
Scribano, A. (2019b). Sociology, emotions and society in Latin America: a short systematisation. Emotions and Society, 1(2), 147–161. https://doi.org/10.1332/263168919X15664311976691
Sharifi, R., Kheiri, B., & Rahmati, Y. (2021). A behavioral model for buyers of organic products (Components, antecedents and consequences). Environmental Energy and Economic Research, 5(1), 1–17. https://doi.org/10.22097/eeer.2020.246921.1169
Sharma, A., & Foropon, C. (2019). Green product attributes and green purchase behavior. Management Decision, 57(4), 1018–1042. https://doi.org/10.1108/md-10-2018-1092
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
SmartPLS. (2020). SmartPLS (Versión 3.3) [Software]. https://www.smartpls.com/
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal, 18(2), 93–104. https://doi.org/10.1016/j.ausmj.2010.01.001
Stone, M. (1974). Cross-validatory choice and assessment of statistical predictions. Journal of the Royal Statistical Society, 36(2), 111–133. https://doi.org/10.1111/j.2517-6161.1974.tb00994.x
Streukens, S., & Leroi-Werelds, S. (2016). Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results. European Management Journal, 34(6), 618–632. https://doi.org/10.1016/j.emj.2016.06.003
Suki, N. M. (2014). Investigating the measurement of consumer ecological behaviour, environmental knowledge, healthy food, and healthy way of life. International Journal of Social Ecology and Sustainable Development, 5(1), 12–21. https://doi.org/10.4018/ijsesd.2014010102
Suki, N., Majeed, A., & Suki, N. (2021). Impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Social Responsibility Journal, 18(6), 1128-1141. https://doi.org/10.1108/SRJ-01-2021-0026
Suki, N. M., & Suki, N. M. (2015). Consumption values and consumer environmental concern regarding green products. International Journal of Sustainable Development & World Ecology, 22(3), 269–278. https://doi.org/10.1080/13504509.2015.1013074
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/s0022-4359(01)00041-0
Taber, K. S. (2018). The use of Cronbach’s Alpha when developing and reporting research instruments in Science Education. Research in Science Education, 48(6), 1273–1296. https://doi.org/10.1007/s11165-016-9602-2
Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Why do people buy organic food? The moderating role of environmental concerns and trust. Journal of Retailing and Consumer Services, 57, 102247. https://doi.org/10.1016/j.jretconser.2020.102247
Templer, N., Hauser, M., Owamani, A., Kamusingize, D., Ogwali, H., Mulumba, L., Onwonga, R., Adugna, B. T., & Probst, L. (2018). Does certified organic agriculture increase agroecosystem health? Evidence from four farming systems in Uganda. International Journal of Agricultural Sustainability, 16(2), 150–166. https://doi.org/10.1080/14735903.2018.1440465
Tenenhaus, M., Esposito Vinzi, V., Chatelin, Y.-M., & Lauro, C. (2005). PLS path modeling. Computational Statistics & Data Analysis, 48(1), 159–205. https://doi.org/10.1016/j.csda.2004.03.005
Testa, F., Sarti, S., & Frey, M. (2019). Are green consumers really green? Exploring the factors behind the actual consumption of organic food products. Business Strategy and the Environment, 28(2), 327–338). https://doi.org/10.1002/bse.2234
Tran, V. D., & Le, N. M. T. (2020). Impact of service quality and perceived value on customer satisfaction and behavioral intentions: Evidence from convenience stores in Vietnam. The Journal of Asian Finance, Economics and Business, 7(9), 517–526. https://doi.org/10.13106/jafeb.2020.vol7.no9.517
Turyareeba, P. J. (2001). Renewable energy: its contribution to improved standards of living and modernisation of agriculture in Uganda. Renewable Energy, 24(3-4), 453–457. https://doi.org/10.1016/s0960-1481(01)00028-3
Woodall, T. (2003). Conceptualising “value for the customer”: An attributional, structural and dispositional analysis. Academy of Marketing Science Review, 12(1), 1–42. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.195.8733&rep=rep1&type=pdf
Woo, E., & Gug, K. Y. (2019). Consumer attitudes and buying behavior for green food products: From the aspect of green perceived value (GPV). British Food Journal, 121(2), 320–332. https://doi.org/10.1108/BFJ-01-2018-0027
Wu, W., Zhou, L., & Chien, H. (2019). Impact of consumer awareness, knowledge, and attitudes on organic rice purchasing behavior in China. Journal of Food Products Marketing, 25(5), 549–565. https://doi.org/10.1080/10454446.2019.1611515
Wu, X., Xiong, J., Yan, J., & Wang, Y. (2021). Perceived quality of traceability information and its effect on purchase intention towards organic food. Journal of Marketing Management, 37(13-14), 1267–1286. https://doi.org/10.1080/0267257X.2021.1910328
Yadav, D., & Yadav, A. (2018). Cost benefits ratio of organic horticultural products and comparison with conventional products. International Journal of Advanced Biological and Biomedical Research, 6(2), 95–102. https://doi.org/10.26655/ijabbr.2018.3.3
Yiridoe, E. K., Bonti-Ankomah, S., & Martin, R. C. (2005). Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: A review and update of the literature. Renewable Agriculture and Food Systems, 20, 193-205. https://doi.org/10.1079/raf2005113
Yormirzoev, M., Li, T., & Teuber, R. (2020). Consumers’ willingness to pay for organic versus all‐natural milk – Does certification make a difference? International Journal of Consumer Studies, 45(5), 1020-1029. https://doi.org/10.1111/ijcs.12622
Youn, H., Xu, J. (B.), & Kim, J.-H. (2021). Consumers’ perceptions, attitudes and behavioral intentions regarding the symbolic consumption of auspiciously named foods. International Journal of Hospitality Management, 98, 103024. https://doi.org/10.1016/j.ijhm.2021.103024
Zhang, S., Zhou, C., & Liu, Y. (2020). Consumer purchasing intentions and marketing segmentation of remanufactured new-energy auto parts in China. Mathematical Problems in Engineering, 5647383. https://doi.org/10.1155/2020/5647383
Cómo citar
APA
ACM
ACS
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Descargar cita
Licencia
Derechos de autor 2023 Innovar
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Todos los artículos publicados por Innovar se encuentran disponibles globalmente con acceso abierto y licenciados bajo los términos de Creative Commons Atribución-No_Comercial-Sin_Derivadas 4.0 Internacional (CC BY-NC-ND 4.0).
Una vez seleccionados los artículos para un número, y antes de iniciar la etapa de cuidado y producción editorial, los autores deben firmar una cesión de derechos patrimoniales de su obra. Innovar se ciñe a las normas colombianas en materia de derechos de autor.
El material de esta revista puede ser reproducido o citado con carácter académico, citando la fuente.
Esta obra está bajo una Licencia Creative Commons:
