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Evaluación de la sustentabilidad de los prestadores de servicios turísticos del Parque Nacional Natural Tayrona en el departamento de Magdalena, Colombia
Avaliação da sustentabilidade dos prestadores de serviços turísticos do Parque Nacional Natural Tayrona no Departamento de Magdalena, Colômbia
Assessment of the Sustainability of Tourism Service Providers in the Tayrona National Natural Park, Department of Magdalena, Colombia
DOI:
https://doi.org/10.15446/rcdg.v27n1.61589Palabras clave:
desarrollo sostenible, ecoturismo, parque nacional, prestadores de servicios turísticos, Tayrona. (es)Se presenta un modelo de evaluación de sustentabilidad de los prestadores de servicios turísticos (PST) que operan el Parque Nacional Natural Tayrona, Magdalena, Colombia. Para su desarrollo, se contó con experiencias sobre buenas prácticas realizadas por los PST en parques naturales. Esta revisión permitió avanzar en el desarrollo de una investigación cuantitativa, en la que se valoró la sustentabilidad de los PST, basado en un modelo estadístico de construcción de índice sumatorio ponderado. Se analizaron 157 buenas prácticas, donde los resultados muestran que el 9,1% de los PST se encuentra en nivel alto del índice de sustentabilidad, mientras que el 27,3% se encuentra en el nivel bajo. En conclusión, la figura jurídica de concesión no es la mejor estrategia de gestión ni tampoco los PST son mejores en el momento de implementación de buenas prácticas.
The article presents a sustainability assessment model for the tourism service providers (tsp) operating in the Tayrona National Natural Park, Magdalena, Colombia. The review of good practices
experiences of tourism service providers in natural parks made it possible to develop the quantitative research to assess the sustainability of tsp on the basis of the construction of a weighted sum index statistical model. 157 good practices were analyzed, the results showed that 9.1% of the tsp have a high sustainability index,
while 27.3% of them have a low index. In conclusion, the legal mechanism of concessions is not the ideal management strategy nor are tsp the best option in terms of implementing best practices.
Apresenta-se um modelo de avaliação de sustentabilidade dos prestadores de serviços turísticos (PST) que operam no Parque Nacional Natural Tayrona, Magdalena, Colômbia. Para seu desenvolvimento, contou-se com experiências sobre boas práticas
realizadas pelos pst em parques naturais. Essa revisão permitiu avançar no desenvolvimento de uma pesquisa quantitativa, na qual se avaliou a sustentabilidade dos pst, baseada num modelo estatístico de construção de índice somatório ponderado. Foram analisadas 157 boas práticas, em que os resultados mostram que 9,1% dos pst se encontram em nível alto do índice de sustentabilidade, enquanto 27,3% se encontram no nível baixo. Em conclusão, a figura jurídica de concessão não é a melhor estratégia
de gestão nem os PST são melhores no momento de implantação de boas práticas.
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