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Desired Self-Narratives of Young, Educated Chinese Women – Insights From Valued Products and Services
Autonarrativas deseadas de jóvenes chinas universitarias – Percepciones basadas en productos y servicios valorados
Auto récits désirés de jeunes universitaires chinoises - perceptions basées sur des produits et services valorisés.
Autorappresentazioni desiderate da giovani cinesi universitarie – Percezioni basate su prodotti e servizi valorizzati.
Autonarrativas desejadas de jovens chinesas universitárias – Percepções baseadas em produtos e serviços valorizados Autonarrativas desejadas de jovens chinesas universitárias – Percepções baseadas em produtos e serviços valorizados
DOI:
https://doi.org/10.15446/actio.v6n2.106886Palabras clave:
Narrative, Young Chinese Women, Wellbeing, Autoethnography, Jung’s archetypes, Products and services (en)narrativa, jóvenes chinas, bienestar, autoetnografía, arquetipos jungianos, productos y servicios (es)
Récit, jeunes chinoises., bien-être, auto-ethnographie, archétype jungien, produits et services (pt)
Narrativa, jovens chinesas, bem-estar, autoetnografia, arquétipos jungianos, produtos e serviços (fr)
narrative: giovani cinesi, benessere, auto-etnografia, archetipi junghiani, prodotti e servizi (it)
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This paper reports three studies – autoethnographic, ethnographic and survey-based –investigating the desired self-narratives of young, university educated Chinese women. The outcomes suggest that this generation of women are very self-focussed, emphasising self-care and self-growth. They are ambitious and individualistic, very different from their parents’ generation. The role of products and services in understanding and supporting this cohort’s desired narratives is discussed.
Este artículo informa sobre tres estudios – autoetnográfico, etnográfico y basado en estudios – en los que se investiga la autonarrativa de jóvenes chinas universitarias. Los resultados sugieren que, en esta generación, las mujeres son muy centradas en sí mismas, y hacen énfasis en el autocuidado y el autodesarrollo. Son ambiciosas e individualistas, muy diferentes a las de la generación de sus padres. Se discute el papel que desempeñan los productos y servicios en la comprensión y apoyo de las narrativas deseadas de este grupo de estudio.
Cet article porte sur trois études - auto-ethnographique, ethnographique et basée sur des études - qui s'intéressent à l’auto récit de jeunes universitaires chinoises. Les résultats suggèrent que dans cette génération les femmes sont très centrées sur elle-même, et accordent beaucoup d’importance aux soins et au développement personnels. Elles sont ambitieuses et individualistes, très différentes de celles de la génération de leurs parents. On discute du rôle que jouent les produits et services dans la compréhension et l’appui des récits désirés de ce groupe étudié.
Questo articolo informa su tre studi – auto-etnografico, etnografico e basato su altri sudi – nei quali si esamina l’auto-narrativa di giovani cinesi universitarie. I risultati suggeriscono che nella presente generazione le donne sono centrate su sé stesse e privilegiano la propria cura e il proprio sviluppo. Sono ambiziose e individualiste, in modo molto diverso dalla generazione dei loro genitori. Si discute il ruolo che svolgono i prodotti e i servizi nella comprensione e nell’appoggio delle narrative desiderate da parte del gruppo studiato.
Este artigo relata três estudos - autoetnográfico, etnográfico e baseado em estudos - nos quais é analisada a autonarrativa de jovens chinesas universitárias. Os resultados sugerem que, nesta geração, as mulheres são muito centradas em si mesmas e fazem ênfase no autocuidado e no autodesenvolvimento. São ambiciosas e individualistas, muito diferentes as da geração dos seus pais. É discutido o papel dos produtos e serviços na compreensão e no apoio das narrativas desejadas deste grupo de estudo.
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